Christmas commercials reflect on the unlikely experiences of this year
Trend - Christmas tends to be a time of togetherness and reflection, and each year the campaigns reflect that. The unusual circumstances surrounding this year have resulted in Christmas ads that reflect on the pandemic, the sacrifices people have had to make and the positives that have come from it.
Insight - As consumers face a changed holiday season and reflect on a somber and disruptive year, they expect that brands are able to match their mood with a respectable tone. The positivity that's associated with the holiday season is still important, but consumers expect that brands employ it with an understanding of what they've collectively gone through.
Insight - As consumers face a changed holiday season and reflect on a somber and disruptive year, they expect that brands are able to match their mood with a respectable tone. The positivity that's associated with the holiday season is still important, but consumers expect that brands employ it with an understanding of what they've collectively gone through.
Workshop Question - How is your brand approaching the holiday season in a way that's topical and sensitive?
Trend Themes
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Emotional Advertising — The pandemic has driven a trend in emotional advertising, particularly around the themes of family and togetherness.
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Lockdown Reflection — Ads are reflecting on the challenges of lockdown, with a focus on relatability and humor.
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Year-referencing Campaigns — Brands are acknowledging the unique challenges of 2020 and incorporating them into their holiday campaigns.
Industry Implications
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Advertising — Disruptive advertising campaigns that incorporate the emotional and humorous realities of the pandemic can build brand loyalty and positive associations with consumers.
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Hospitality — The current trend towards emphasizing family and togetherness during the holidays provides opportunities for the hospitality industry to create inclusive and nostalgic experiences for customers.
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Consumer Goods — With consumers prioritizing family and the home during the pandemic, consumer goods companies can focus on creating products that encourage togetherness and comfort.
4 Featured, 24 Examples:
37,024 Total Clicks
Date Range:
Dec 20 — Dec 20
Trending:
Mild
Consumer Insight Topics:
