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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,232 more

Adaptive Christmas

Christmas commercials reflect on the unlikely experiences of this year

Trend - Christmas tends to be a time of togetherness and reflection, and each year the campaigns reflect that. The unusual circumstances surrounding this year have resulted in Christmas ads that reflect on the pandemic, the sacrifices people have had to make and the positives that have come from it.

Insight - As consumers face a changed holiday season and reflect on a somber and disruptive year, they expect that brands are able to match their mood with a respectable tone. The positivity that's associated with the holiday season is still important, but consumers expect that brands employ it with an understanding of what they've collectively gone through.
Workshop Question - How is your brand approaching the holiday season in a way that's topical and sensitive?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 24 Examples:
11,365 Total Clicks
Date Range:
Dec 20 — Dec 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

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