Supervalu's 'We Believe' Christmas ad features a heartwarming twist ending that reminds the viewer what really matters this season. 2020 has been a rough year, leaving most brands to use togetherness and familial motifs to draw in consumers.
Supervalu's ad does just that, as it follows a young boy who grows increasingly anxious about whether "he" will be coming on Christmas eve. In the ad, the boy follows all the tropes of preparing for Santa Claus, including putting out signs, constantly asking his parents if he's coming, and preparing milk and cookies. At the end of the ad, it's revealed that the boy was really waiting for his grandad to come visit for the holiday.
Image Credit: TBWADublin