The fourth ad installment from Intermarché takes a deviation from the other three, this time telling the harrowing story of a young boy and his mother as he patiently waits for his hospitalized father to recover from a stroke. Taking place in modern time, the family is unable to see the father, and are only updated through a young nurse who works tirelessly to keep them in the loop. By the end of the ad, when the father recovers, the family shows gratitude for the hospital workers by creating a spread sourced from the French grocery chain.
Vincent Bronsard, strategic and operational marketing manager, Intermarché said "We couldn’t imagine celebrating Christmas without paying tribute to the heroes of the year: the carers. Intermarché has been sharing the daily lives of French people on the front line since the first lockdown this spring"
Image Credit: Intermarché
Intermarché Ad Follows a Hospitalized Father
Ellen Smith — December 1, 2020 — Marketing
References: circulaires & adweek