The VIVOBAREFOOT 'Kanna' is an all-new barefoot movement shoe with a lightweight and flexible design that provides plenty of protection and sensory feedback for activities like walking, dancing, yoga or Pilates workouts. As VIVOBAREFOOT describes, its newly launched footwear design "is like wearing a breathable yet protective sock."
The soft, seamless shoe is made with vegan materials to provide a comfortable fit that will stay in place, yet also allow for the foot to move naturally. The barefoot movement shoe is offered in Black and an Olive colorway, which offers a slightly tighter knit-weave.
While there are many barefoot shoes on the market that are prized for the comfort they provide, consumers are often deterred by their unconventional style—the VIVOBAREFOOT Kanna sets itself apart with not only high-performance features, but a sleek style that resembles a sneaker.
Why This Trend Is Growing
- Barefoot Movement Shoes
- Opportunity for innovative designs that combine comfort and sleek style.
- Lightweight Footwear
- Opportunity to create lightweight and flexible shoes for various activities.
- Vegan Shoe Materials
- Opportunity to cater to the growing demand for sustainable and animal-friendly footwear materials.
Industries Being Reshaped
- Footwear Industry
- Disruptive innovation opportunities in creating new types of movement shoes for different activities.
- Fitness and Wellness Industry
- Opportunity to cater to the needs of fitness enthusiasts with specialized footwear for yoga, dance, and Pilates.
- Sustainable Fashion Industry
- Opportunity to tap into the market of eco-conscious consumers by offering vegan materials in footwear.
