Bed Bath & Beyond's Wedding Registry Now Offers Gift Experiences
Laura McQuarrie — September 27, 2019 — Lifestyle
References: bedbathandbeyond & prnewswire
As a retailer that sells everything from bedding and bath towels to kitchen appliances and cookware, Bed Bath & Beyond is a popular choice for wedding registries—and now it is introducing a brand-new category called Gift Experiences in partnership with experience platform VEBO. There are now more than 300 experiences to add to new and current registries, appealing to couples who want to start their married lives together with both traditional and non-traditional gifts.
The Gift Experiences are organized into sub-categories for different kinds of consumers, including Wellness Enthusiasts, Foodies, Fitness Fanatics, Culture Buffs, Outdoor Explorers, Artsy Couples and a few other personas. Some of the experiences available include goat yoga classes, sunset dinner cruises, kayaking excursions and more, which promise to enrich the lives of newlyweds with unforgettable memories.
The Gift Experiences are organized into sub-categories for different kinds of consumers, including Wellness Enthusiasts, Foodies, Fitness Fanatics, Culture Buffs, Outdoor Explorers, Artsy Couples and a few other personas. Some of the experiences available include goat yoga classes, sunset dinner cruises, kayaking excursions and more, which promise to enrich the lives of newlyweds with unforgettable memories.
Trend Themes
1. Experiential Wedding Registries - Bed Bath & Beyond introduces a new category of gift experiences for wedding registries, appealing to couples seeking both traditional and non-traditional gifts.
2. Wellness-focused Experiences - The introduction of wellness-focused experiences such as goat yoga classes provides an opportunity for businesses to disrupt the wedding registry industry with unique and memorable offerings.
3. Personalized Adventure Experiences - The inclusion of kayaking excursions and sunset dinner cruises in wedding registries creates a space for companies in the outdoor and travel industries to offer personalized and adventurous experiences.
Industry Implications
1. Retail - Retailers can explore the potential of offering experiential gift categories in their registries, expanding beyond traditional products and catering to the desires of modern couples.
2. Wellness and Fitness - The wellness and fitness industries can tap into the opportunity presented by experiential wedding registries, offering unique classes and activities that promote well-being and memorable experiences.
3. Travel and Hospitality - Companies in the travel and hospitality sectors can seize the disruptive innovation opportunity by partnering with wedding registries to provide personalized adventure experiences, such as cruises and excursions, for newlywed couples.
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