Category
Tech
Delegated Interfaces
Trend cluster
Category
Meditation
Pairing
Brands are addressing digital fatigue and anxiety with new wellness features.
3.2
Trend score
Trend
What is the Meditation Pairing trend?
Meditation Pairing: Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Insight
The consumer insight behind the Meditation Pairing trend
The guidelines put into place to manage the COVID-19 pandemic have contributed to digital fatigue linked to many hours spent working and socializing through screens. This has proven to be taxing on the mental health of consumers as many are finding it difficult to establish boundaries between work, social life, and personal time. In this space, many are looking to build healthier online routines and as a result, are looking for accessible tools in order to do so.
Trend themes
Themes within the Meditation Pairing trend
Three behaviours holding the trend together01
Digital Well-being Features
As consumers struggle with digital fatigue due to COVID-19, brands are introducing features that promote mental health and well-being during daily digital routines.
02
Meditation Pairing
Apps and dating platforms are partnering with meditation companies to help users incorporate mindfulness practices into their daily lives and combat anxiety and stress.
03
Virtual Fatigue Campaigns
Video conferencing platforms and non-profits are launching initiatives to encourage personal boundaries and reduce screen time to combat the physical and mental health effects of virtual fatigue.
Industry implications
What the Meditation Pairing trend means for industry
Where the trend changes the playbookFor
Mental Health Tech
There is an opportunity for mental health tech companies to create innovative solutions that address the mental health challenges arising from digital fatigue and stress of COVID-19.
For
Wellness Tourism
The rise in demand for mental well-being practices presents an opportunity for the wellness tourism industry to create unique travel experiences that incorporate meditation, mindfulness, and other self-care practices.
For
Corporate Wellness
Brands can capitalize on the demand for virtual wellness initiatives to improve employee well-being, engagement, and productivity in the remote work environment.
Workshop question
How can your brand assist consumers in building healthier online habits?
Trend signals
Trend signals for Meditation Pairing
Trend score 3.2 out of 10, from popularity 56%, activity 30%, freshness 11%.
Popularity56%
Activity30%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meditation Pairing trend
5 featured examples from Jul 23, 2020 to Apr 13, 2022CategoryLifestyle
Dating App Meditations
Hinge and Headspace are Offering 2 Guided Meditations to Help Date Anxiety
Disruptive innovation opportunity: Integrate mental health and mindfulness features into dating apps to enhance the overall user experience and promote emotional well-being.
CategoryLife-Stages
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
Disruptive innovation opportunity: Building innovative mobile applications that combine social media functionalities with meditation and emotional support features.
CategoryLifestyle
Meditative Baking Videos
The Maltesers Meditation Series Shares Soothing Sensory Experiences
Brands in the food and beverage industry can capitalize on the trend of meditative cooking and baking by creating soothing and calming content that features their products.
CategoryLifestyle
Virtual Fatigue Campaigns
Zoom and the American Heart Association are Working to Battle Fatique
Companies in the video conferencing space can innovate by integrating features into their platforms that promote virtual wellness and fatigue solutions.
CategoryLifestyle
Soothing WFH Features
The New Microsoft Teams Feature Helps Consumers with Health and Productivity
The technology industry can explore creating new features and platforms that support wellness and work-life balance for remote workers.
