Brands are addressing digital fatigue and anxiety with new wellness features
Trend - Apps and video conferencing platforms are introducing built-in features and programming that will help consumers during their daily routines. Centered around mental health, these initiatives work toward staging interventions that help one build boundaries and healthy habits during COVID-19.
Insight - The guidelines put into place to manage the COVID-19 pandemic have contributed to digital fatigue linked to many hours spent working and socializing through screens. This has proven to be taxing on the mental health of consumers as many are finding it difficult to establish boundaries between work, social life, and personal time. In this space, many are looking to build healthier online routines and as a result, are looking for accessible tools in order to do so.
Insight - The guidelines put into place to manage the COVID-19 pandemic have contributed to digital fatigue linked to many hours spent working and socializing through screens. This has proven to be taxing on the mental health of consumers as many are finding it difficult to establish boundaries between work, social life, and personal time. In this space, many are looking to build healthier online routines and as a result, are looking for accessible tools in order to do so.
Workshop Question - How can your brand assist consumers in building healthier online habits?
Trend Themes
1. Digital Well-being Features - As consumers struggle with digital fatigue due to COVID-19, brands are introducing features that promote mental health and well-being during daily digital routines.
2. Meditation Pairing - Apps and dating platforms are partnering with meditation companies to help users incorporate mindfulness practices into their daily lives and combat anxiety and stress.
3. Virtual Fatigue Campaigns - Video conferencing platforms and non-profits are launching initiatives to encourage personal boundaries and reduce screen time to combat the physical and mental health effects of virtual fatigue.
Industry Implications
1. Mental Health Tech - There is an opportunity for mental health tech companies to create innovative solutions that address the mental health challenges arising from digital fatigue and stress of COVID-19.
2. Wellness Tourism - The rise in demand for mental well-being practices presents an opportunity for the wellness tourism industry to create unique travel experiences that incorporate meditation, mindfulness, and other self-care practices.
3. Corporate Wellness - Brands can capitalize on the demand for virtual wellness initiatives to improve employee well-being, engagement, and productivity in the remote work environment.
5 Featured, 43 Examples:
78,809 Total Clicks
Date Range:
Jul 20 — Apr 22
Trending:
Mild
Consumer Insight Topics:
