Brands are embracing travel nostalgia in their marketing during COVID-19
Trend - As consumers are advised to avoid all non-essential travel during the COVID-19 pandemic, brands are looking to supplement the excitement of leaving the country through global flavors and travel-themed marketing.
Insight - The government-imposed COVID-19 health and safety measures have placed strict restrictions on consumer lifestyles and as the pandemic continues, many are starting to experience nostalgia for some of the activities that they could enjoy frivolously prior to the outbreak. In this space, individuals are looking to make the best of the situation and are increasingly receptive to novelty items as such products bring them some enjoyment through reminiscence.
Insight - The government-imposed COVID-19 health and safety measures have placed strict restrictions on consumer lifestyles and as the pandemic continues, many are starting to experience nostalgia for some of the activities that they could enjoy frivolously prior to the outbreak. In this space, individuals are looking to make the best of the situation and are increasingly receptive to novelty items as such products bring them some enjoyment through reminiscence.
Workshop Question - How can your brand harness pre-pandemic consumer nostalgia in its marketing?
