Lawson & Korakuen Launched the Karaage-Kun Friend Chicken
Grace Mahas — November 25, 2020 — Lifestyle
References: lawson.jp & japantoday
Lawson, the popular convenience store chain in Japan, recently joined forces with popular ramen restaurant chain Korakuen to launch the cross-over Korakuen Karaage-Kun (ramen-flavored fried chicken). The ramen-flavored fried chicken leverages the flavorful soy broth of Korakuen’s signature complex Chuka soba-style ramen. The delicious bite-sized morsels will be available at the counter alongside other seasonal and standard treats.
Alongside the Korakuen ramen Karaage-Kun fried chicken, the two brands are also launching orakuen ramen and stir-fry side dishes that will be available in Lawson’s pre-made food corner. The brands also announced plans to launch Korakuen ramen-flavored potato chips with a third influence, Japanese chip master Calbee.
The Korakuen Karaage-Kun is now available with the ramen chips to launch just in time for Christmas on December 15th.
Alongside the Korakuen ramen Karaage-Kun fried chicken, the two brands are also launching orakuen ramen and stir-fry side dishes that will be available in Lawson’s pre-made food corner. The brands also announced plans to launch Korakuen ramen-flavored potato chips with a third influence, Japanese chip master Calbee.
The Korakuen Karaage-Kun is now available with the ramen chips to launch just in time for Christmas on December 15th.
Trend Themes
1. Cross-over Snacks - Disruptive innovation opportunity: Exploring collaborations between different food brands to create unique flavor combinations.
2. Ramen-inspired Products - Disruptive innovation opportunity: Incorporating popular ramen flavors into different food categories to expand consumer options.
3. Seasonal Food Treats - Disruptive innovation opportunity: Developing limited-time seasonal food items to cater to changing consumer preferences and boost sales.
Industry Implications
1. Convenience Store Chain - Disruptive innovation opportunity: Introducing exclusive collaborations with well-known restaurants to attract new customers and drive sales.
2. Fast Food Restaurant Chain - Disruptive innovation opportunity: Partnering with convenience store chains to bring their signature flavors and dishes to a wider range of consumers.
3. Snack Food Manufacturing - Disruptive innovation opportunity: Experimenting with unconventional flavor profiles and collaborations to create unique and exciting snack options.
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