What is the trend of cross-over snacks?

Disruptive innovation opportunity: Exploring collaborations between different food brands to create unique flavor combinations.

What is the trend of ramen-inspired products?

Disruptive innovation opportunity: Incorporating popular ramen flavors into different food categories to expand consumer options.

What is the trend of seasonal food treats?

Disruptive innovation opportunity: Developing limited-time seasonal food items to cater to changing consumer preferences and boost sales.

What are the implications for the convenience store chain industry?

Disruptive innovation opportunity: Introducing exclusive collaborations with well-known restaurants to attract new customers and drive sales.

What are the implications for the fast food restaurant chain industry?

Disruptive innovation opportunity: Partnering with convenience store chains to bring their signature flavors and dishes to a wider range of consumers.

What are the implications for the snack food manufacturing industry?

Disruptive innovation opportunity: Experimenting with unconventional flavor profiles and collaborations to create unique and exciting snack options.

Ramen-Flavored Fried Chicken Snacks : Karaage-Kun Friend Chicken

Ramen-Flavored Fried Chicken Snacks

Lawson & Korakuen Launched the Karaage-Kun Friend Chicken

Grace Mahas — November 25, 2020 — Lifestyle

References: lawson.jp & japantoday

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Lawson, the popular convenience store chain in Japan, recently joined forces with popular ramen restaurant chain Korakuen to launch the cross-over Korakuen Karaage-Kun (ramen-flavored fried chicken). The ramen-flavored fried chicken leverages the flavorful soy broth of Korakuen’s signature complex Chuka soba-style ramen. The delicious bite-sized morsels will be available at the counter alongside other seasonal and standard treats.

Alongside the Korakuen ramen Karaage-Kun fried chicken, the two brands are also launching orakuen ramen and stir-fry side dishes that will be available in Lawson’s pre-made food corner. The brands also announced plans to launch Korakuen ramen-flavored potato chips with a third influence, Japanese chip master Calbee.

The Korakuen Karaage-Kun is now available with the ramen chips to launch just in time for Christmas on December 15th.

Trend Themes

Cross-over Snacks — Disruptive innovation opportunity: Exploring collaborations between different food brands to create unique flavor combinations.
Ramen-inspired Products — Disruptive innovation opportunity: Incorporating popular ramen flavors into different food categories to expand consumer options.
Seasonal Food Treats — Disruptive innovation opportunity: Developing limited-time seasonal food items to cater to changing consumer preferences and boost sales.

Industry Implications

Convenience Store Chain — Disruptive innovation opportunity: Introducing exclusive collaborations with well-known restaurants to attract new customers and drive sales.
Fast Food Restaurant Chain — Disruptive innovation opportunity: Partnering with convenience store chains to bring their signature flavors and dishes to a wider range of consumers.
Snack Food Manufacturing — Disruptive innovation opportunity: Experimenting with unconventional flavor profiles and collaborations to create unique and exciting snack options.

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