Tech brands are upgrading remote communication tools to prioritize security
Trend - Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Insight - Video conferencing has become the norm for many consumers to communicate with colleagues, health care providers, and loved ones. The shift to digital has prompted concerns about security, especially for consumers discussing sensitive or confidential information on the platforms. Privacy-focused consumers are seeking ways to be connected without having to deal with potential security flaws.
Insight - Video conferencing has become the norm for many consumers to communicate with colleagues, health care providers, and loved ones. The shift to digital has prompted concerns about security, especially for consumers discussing sensitive or confidential information on the platforms. Privacy-focused consumers are seeking ways to be connected without having to deal with potential security flaws.
Workshop Question - How can your brand prioritize security in the digital era?
