Category
Lifestyle
Assisted Choices
Trend cluster
Category
Secure
Conferencing
Tech brands are upgrading remote communication tools to prioritize security.
2.2
Trend score
Trend
What is the Secure Conferencing trend?
Secure Conferencing: Brands in the technology space are prioritizing security by launching encrypted tools for video calls. These privacy-focused tools range from video appointment platforms to teleconferencing platforms.
Insight
The consumer insight behind the Secure Conferencing trend
Video conferencing has become the norm for many consumers to communicate with colleagues, health care providers, and loved ones. The shift to digital has prompted concerns about security, especially for consumers discussing sensitive or confidential information on the platforms. Privacy-focused consumers are seeking ways to be connected without having to deal with potential security flaws.
Trend themes
Themes within the Secure Conferencing trend
Three behaviours holding the trend together01
Prioritizing Security in Remote Communications
As more consumers shift to digital communication, brands in the tech space are launching encrypted tools for video calls, creating an opportunity for privacy-focused individuals seeking secure communication methods.
02
Integration of Innovative Security Features
Tech companies are investing in automated monitoring and physical parameters as security measures for networks, creating an opportunity for those looking for a reliable and secure network solution.
03
Secure Communications for Remote Work
Tech companies are ramping up video conferencing solutions with a focus on security and compliance, creating an opportunity for businesses seeking a reliable and secure means of communication for remote work.
Industry implications
What the Secure Conferencing trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry is experiencing an innovation in security features integrated into remote communication tools.
For
Network Security
NGPANS' innovative network security solution is an example of the network security industry's opportunity to take a sophisticated approach to physical and network security measures.
For
Remote Work Solutions
TurboLogic's video conferencing solutions and Pexip's secure communications platform are an example of the remote work industry's opportunity to fulfill a growing need for reliable and secure communication services.
Workshop question
How can your brand prioritize security in the digital era?
Trend signals
Trend signals for Secure Conferencing
Trend score 2.2 out of 10, from popularity 34%, activity 20%, freshness 13%.
Popularity34%
Activity20%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Secure Conferencing trend
4 featured examples from Jan 9, 2021 to Oct 13, 2022CategoryTech
Secure Remote Communications Platforms
'Pexip' Offers Reliable Services for Remote Workplaces
The need for remote workforces to securely communicate and access confidential data presents a growing opportunity for businesses that provide cybersecurity solutions.
CategoryBusiness
Highly Secure Conferencing Tools
The 'Quonference' Web Conferencing Solution is Intuitive
Technology companies can develop and improve secure and intuitive web conferencing solutions, providing businesses with better online communication tools.
CategoryTech
Video Conferencing Security Services
TugBoat Logic Offers Security Services For Remote Work
Providing video conferencing security solutions for the IT industry.
CategoryTech
Innovative Network Security Solutions
Ngpans Uses Unique Monitoring Features to Secure Networks
NGPANS innovative features highlight potential for disruption in the network security industry.
