Lay's China New Range of Chips Boasts Unique Localized Flavors
Jana Pijak — November 26, 2020 — Lifestyle
References: thebeijinger
Lay’s China's newest potato chip range is available in a series of unique and localized flavors. These unexpected flavors are the result of collaborations with local brands as well as regional traditions, and include "salted duck egg and roast pork zongzi from Wu Fang Zhai, marinated duck neck from Zhou Hei Ya, Beijing duck and a chip featuring a White Rabbit candy flavor."
These localized chip flavors include a mix of both savory and sweet options and speak to a growing consumer demand for bite-sized and more accessible versions of more elevated dining options. While Lay's China's duck-flavored chip varieties transform the elegant dinner staple into a more casual snack ingredient, its White Rabbit candy chips are sure to spark the curiosity of extreme foodies seeking novelty.
Image Credit: thebeijinger
These localized chip flavors include a mix of both savory and sweet options and speak to a growing consumer demand for bite-sized and more accessible versions of more elevated dining options. While Lay's China's duck-flavored chip varieties transform the elegant dinner staple into a more casual snack ingredient, its White Rabbit candy chips are sure to spark the curiosity of extreme foodies seeking novelty.
Image Credit: thebeijinger
Trend Themes
1. Localized Snack Flavors - Opportunity for snack companies to collaborate with local brands to create unique and unexpected flavors that appeal to regional tastes.
2. Elevated Casual Snacking - Opportunity to transform elegant dinner staples into more casual snack ingredients that appeal to a wider market segment.
3. Extreme Foodie Novelty - Opportunity to create unusual flavor combinations to spark the curiosity of extreme foodies seeking novelty and adventure in their snacks.
Industry Implications
1. Snack Food - Snack companies can leverage localized snack flavors to expand their product portfolio and appeal to regional markets.
2. Restaurant - Opportunity for restaurants to create snack-size versions of their popular dishes to tap into the expanding market for elevated casual snacking.
3. Food Tourism - Opportunity for food tourism companies to curate snack tours that showcase unique and unexpected localized snack flavors and highlight regional culinary traditions.
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