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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,021 more

Package Gaming

Brands offer gamified experiences through packaging

Trend - In order to create more engaging product experiences, food and beverage brands are offering customers gamified features on their product packaging. Items in this space include video games attached to candy packaging via QR codes, and games scanned from alcohol bottle caps.

Insight - When it comes to food and beverage items, consumers typically prioritize things like flavor, convenience and cost over product experience. By creating interest in product experience as well, brands are able to gain the loyalty of customers who also appreciate novelty in their purchase decisions.
Workshop Question - What kind of gamified experience could your brand attach to its packaging?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
50,633 Total Clicks
Date Range:
Jun 19 — Nov 20
Trending:
New and Warm
Consumer Insight Topics:

Featured Examples

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