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Package Gaming

Brands offer gamified experiences through packaging

Trend - In order to create more engaging product experiences, food and beverage brands are offering customers gamified features on their product packaging. Items in this space include video games attached to candy packaging via QR codes, and games scanned from alcohol bottle caps.

Insight - When it comes to food and beverage items, consumers typically prioritize things like flavor, convenience and cost over product experience. By creating interest in product experience as well, brands are able to gain the loyalty of customers who also appreciate novelty in their purchase decisions.
Workshop Question - What kind of gamified experience could your brand attach to its packaging?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
83,999 Total Clicks
Date Range:
Jun 19 — Mar 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Connected Bottle Caps
Connected Bottle Caps
Malibu's Smart Caps Integrate NFC Tech to Link Consumers to Content
Malibu has been using interactive NFC tags on its rum bottles for several years now and it is now introducing smart caps for its Connected Bottle that instantly connect consumers to a mobile game.... MORE
Connected Cheese Packaging
Connected Cheese Packaging
This Kraft Cheese Packaging Shares Savings, Recipes & More with a Tap
TPG Rewards launched it largest-ever Intelligent Packaging program at Walmart with Kraft Cheese packaging that provides value for both consumers, brands and retailers. With this connected packaging... MORE
Artist-Designed AR Cups
Artist-Designed AR Cups
White Castle Joined with Bryan Moss to Create Interactive Packaging
In order to provide its customers with a more engaging experience, White Castle partnered with Coca-Cola and artist Bryan Moss to create augmented reality cups and a corresponding mural for the... MORE
Gummy Worm Video Games
Gummy Worm Video Games
Packages of Trolli Gummy Worms Connect to the Deliciously Dark Escape Game
Deliciously Dark Escape is a new video game from Trolli that tasks players with delivering worm avatars into hungry mouths. The game plays with fun Internet themes and references everything from... MORE
play_circle_filled Interactive AR Cans
Interactive AR Cans
Third Aurora's Augmented Reality Tech Encircles Drink Containers
Third Aurora introduced a concept for AR cans that turns the entirety of a drink container into an interactive packaging design. The augmented reality concept for beers, ciders, soft drinks and more... MORE
AR Beverage Packaging
AR Beverage Packaging
Zappar and Solucan Team Up on Interactive Packaging Technology
Solucan is a company that solely focuses on creating unique beverage packaging that started on the foundation of a Canadian social movement—it recently teams up with Zappar on a partnership.... MORE

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Valentine's Restaurant Drive-Ins
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This Year at White Castle, Valentine's Day is Socially Distanced
In-App Restaurant Loyalty Rewards
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Smoky Sloppy Joe Sliders
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Election Day QSR Closures
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White Castle is Making It Easier for Its Employees to Get Out and Vote
Immersive Halloween Games
Immersive Halloween Games
Screamfest 4: The Kraken's Revenge is a Real Life Game
Virtual Stay-at-Home Halloween Parties
Virtual Stay-at-Home Halloween Parties
The Swizzels Fright Night Live Event is Family-Friendly
play_circle_filled Terrifying Haunted Forest VR Games
Terrifying Haunted Forest VR Games
'Blair Witch: Oculus Quest Edition' is Launching on Halloween
Ghost-Hunting AR Games
Ghost-Hunting AR Games
Haunted Candy Hunt Supports a Safe, Stay-Home Halloween
Playful Holiday Cheese Snacks
Playful Holiday Cheese Snacks
Strings & Things Cheeshape Scareshapes and Wintershapes are Tasty
Fall Video Game Updates
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Animal Crossing's Fall Update Comes with Spooky Surprises
Slider Carryout Boxes
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White Castle's Crave Clutch Supports Small Group Gatherings
Connected Spirits Packaging
Connected Spirits Packaging
Bacardi Rum and O-I Teamed Up for AR-Powered Glass Bottles
Gamified Bus Stop Billboards
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
Sparkling Session Ales
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Allagash’s Little Grove is a Light, Low-ABV Refreshing Sparkling Drink
Supersized Hard Lemonades
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Natty Daddy Lemonade is Available in 25-Ounce Cans with 8% ABV
Beer Brand Snack Bundles
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Toronto-Based Boozy Snack Bundles
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Paradise Grapevine Offers Alcohol Delivery Snack Pairings
Personalized Beer Glasses
Personalized Beer Glasses
Carlsberg is Auctioning 800 Customized Glasses to Support Pubs
Zero-Sugar Infused Vodkas
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Empty Craft Beer Cans
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Beer-Infused Spice Blends
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play_circle_filled Interactive Augmented Reality Packaging
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Temporary Father's Day Rebrands
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White Castle is Marking the Solstice By Transforming Into 'Night Castle'
Virtual Restaurant Dance Parties
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Internet-Inspired Collectibles
Internet-Inspired Collectibles
Moose Toys' Oh! My Gif Collectibles Mimic Looping GIFs
Discount-Sharing Lifestyle Subscriptions
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The FabFitFun Winter Box Includes a Snapcode
Sour Candy Corn Treats
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Trolli is Putting a New Twist on Candy Corn for Halloween
play_circle_filled AR Soda Cans
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Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
Recycling Identification Systems
Recycling Identification Systems
The Recycling Identifying Device (R.I.D.) Eliminates Confusion
Traceable Infant Formulas
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QR Codes on FRISO Packages Share Transparent "Grass-to-Glass" Journeys
NFC-Enabled Medication Packaging
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'Tapp' Uses Wireless Communication to Link with a Smartphone
Surprising Sour Candies
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Trolli's Sour Brite Mystery Night Crawlers are Dual-Flavored Treats
NFC-Enabled Wine Bottles
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Böen's Connected Wine Bottles Transport Consumers to the Farmhouse
Mythical Mermaid Candies
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The Smarties Mermaid Edition Boasts Yellow and Pink Candy Pieces
Grinning Potato Chip Packaging
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Lay's Snack Bags Share 31 "Everyday Smilers" & an AR Experience
Llama-Branded Chocolate Candies
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Llama Edition Smarties are Launching in Convenience Stores Only
play_circle_filled Self-Translating Wine Labels
Self-Translating Wine Labels
Third Aurora's Technology Lets Shoppers Read Labels in Any Language
Artisanal  Small-Batch Chocolates
Artisanal Small-Batch Chocolates
Krausz' Slick Brand Identity is Designed by Peltan-Brosz Studio
NFC Wine Bottle Tags
NFC Wine Bottle Tags
Seppeltsfield Barossa's Grounds Range Features Authenticating Packaging
Sour Crunchy Candies
Sour Crunchy Candies
Trolli's Sour Brite Crunchy Crawlers Have a Thin Shell and a Chewy Center
play_circle_filled Connected Crystal Decanters
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LOUIS XIII Cognac's 'Smart Decanter' Integrates NFC Technology
Smart Whisky Bottle Tags
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Mackmyra Swedish Whisky's NFC Tags Share Information on Specific Casks
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Jameson's St Patrick Day Bottle Celebrates the Holiday with Folklore
Smart Tequila Bottles
Smart Tequila Bottles
Astral Tequila Bottles Engage Consumers with NFC Technology
Connected Wine Bottles
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Barbadillo's White Wine Bottles Boast the Ability to Interact with Devices
Song-Sharing Beer Bottles
Song-Sharing Beer Bottles
The Newest Alcohol-Free Bottles of Miller Beer Instantly Share Music
Socially Connected Soda Bottles
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These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
NFC Whiskey Bottles
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Jameson's Limited-Edition Whiskey Bottle Offers St. Patrick's Day Prizes
Smart Rum Bottles
Smart Rum Bottles
Malibu's Smart Product Packaging Integrates Interactive NFC Tags