Mackmyra Swedish Whisky is now implementing mobile marketing technology from Thinfilm in the form of NFC bottle tags, which give consumers the chance to connect with products on a deep level by discovering its origins, as well as more information about the specific cask the whisky was aged in.
As part of its Private Cask programme, Mackmyra will be encouraging consumers to create and bottle their own whiskey expression. Following this, a second campaign is set to be launched based around a cocktail recipe competition and the distillery’s flagship MACK whisky.
In the coming year, Mackmyra has plans to further implement the smart packaging technology. Magnus Dandanell, Founder and CEO of Mackmyra, notes that “As Sweden’s very first producer of single-malt whisky, the Mackmyra brand is deeply rooted in exploration and innovation. We’re now taking a similar approach with technology, using Thinfilm’s NFC solution to connect directly with our consumer base."