Many families will be skipping the door-to-door trick-or-treating this October but there are plenty of spooky experiences that can be had during a stay-home Halloween thanks to augmented reality. Ferrara is working with Sony Pictures Home Entertainment on an augmented reality experience of its own featuring the Ghostbusters franchise.
The Haunted Candy Hunt turns backyards, living rooms, kitchens and other home scenes into the only place to track down the Slimer ghost from the classic Ghostbusters films, as well as Sweeter the Ferrara Candy Ghost, a brand-new character that was created exclusively for the game.
Players are challenged to virtually capture the ghosts for their chance to win fun prizes like action figures or even complete Sony Home Theater Packages.
Image Credit: Ferrara
What's Driving This Trend
- Augmented Reality Gaming
- The use of augmented reality technology in gaming promotes immersive experiences that can turn any environment into a virtual playground.
- Virtual Prizes
- Games offering virtual prizes, like action figures, incentivize gameplay and promote brand loyalty and engagement.
- Home-based Entertainment
- As more people stay home, opportunities arise for innovative at-home entertainment experiences like AR games.
Who This Affects Most
- Gaming
- Incorporating AR technology into video games can provide businesses in the gaming industry with unique selling points and customer engagement opportunities.
- Consumer Goods
- Partnering with a popular franchise to create a unique gaming experience that promotes brand-exclusive character engagement opportunities can help businesses in the consumer goods industry boost sales and brand awareness.
- Entertainment
- The use of AR technology to create unique, immersive entertainment experiences can be a disruptive innovation opportunity for businesses in the entertainment industry looking to differentiate themselves from competitors.
