Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accessible
Package
More brands prioritize inclusive packaging for people with disabilities.
5.0
Trend score
Trend
What is the Accessible Package trend?
Accessible Package: Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.
Insight
The consumer insight behind the Accessible Package trend
Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people from these historically under-served demographics, and some brands are now rising to the challenge.
Trend themes
Themes within the Accessible Package trend
Three behaviours holding the trend together01
Inclusive Packaging
Brands are prioritizing accessible packaging with products like beer cans labeled with braille and skincare products with a tactile recognition system.
02
Accessibility-focused Design
Companies are designing products specifically for people with disabilities, such as accessible eyeshadow brushes and deodorants with improved grip.
03
Sustainable Packaging
Recycled medication packaging options maintain optimal coding properties for use with inkjet and laser printing systems while complying with the high safety standards of the pharmaceutical industry.
Industry implications
What the Accessible Package trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
With inclusive design and packaging, the beauty and personal care industry can cater to a wider range of consumers, including those with disabilities or visual impairments.
For
Food and Beverage
The trend towards inclusive packaging extends to the food and beverage industry with beer cans and other products labeled with braille for easier accessibility.
For
Healthcare and Pharmaceuticals
The push for sustainable and accessible packaging has led to innovations in the healthcare and pharmaceutical industries, with products like the Multicolor Belvedere packaging meeting industry standards for safety and usability.
Workshop question
In what areas is your brand not as inclusive or accessible as it could be?
Trend signals
Trend signals for Accessible Package
Trend score 5.0 out of 10, from popularity 74%, activity 64%, freshness 12%.
Popularity74%
Activity64%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Accessible Package trend
10 featured examples from Mar 12, 2020 to Jul 25, 2022CategorySocial Good
Braille-Friendly Holiday Chocolates
Purdys Chocolatier Created a Braille Box to House its Treats
Implementing inclusive packaging designs to cater to customers with visual impairments and disabilities.
CategoryMarketing
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
The personal care industry can focus on designing products to be more inclusive for people with disabilities or different abilities, like Degree Inclusive deodorant.
CategoryFashion
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
The Beauty and Cosmetic industry can benefit through the creation of products and packaging made for the blind community.
CategoryMarketing
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
Skincare companies can offer a more inclusive range of products, accommodating consumers with disabilities via accessibility-inspired packaging innovation.
CategoryFashion
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
The beauty and personal care industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations.
CategoryMarketing
Sight Loss-Friendly Cereal Packaging
Kellogg's Coco Pops is Trialing Use of NaviLens Technology
The use of NaviLens technology in Kellogg's cereal boxes presents a disruptive innovation opportunity in the food packaging industry, with potential applications for other product…
CategoryLifestyle
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
Companies in the packaging industry can explore solutions for creating more inclusive packaging for diverse customer needs.
CategoryEco
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
Opportunity to offer eco-friendly, accessible and safety-compliant medication packaging options to the pharmaceutical industry.
CategoryMarketing
Braille-Covered Beer Labels
The West Side Brewing Braille Ale Has Accessible Branding
Opportunity to disrupt the beer and other alcoholic beverage markets by incorporating accessible branding and packaging solutions for visually impaired individuals.
CategoryFashion
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments.
