Category
Tech
Delegated Interfaces
Trend cluster
Category
High-Tech
PPE
Brands are incorporating technology into PPE to provide assistance in daily tasks.
6.0
Trend score
Trend
What is the High-Tech PPE trend?
High-Tech PPE: Technology brands are incorporating high-end features into masks and face shields. Going beyond aesthetics, these products are intended for use by professionals and individuals who are at risk.
Insight
The consumer insight behind the High-Tech PPE trend
Consumers have gotten used to the many rules and regulations that were imposed by the government on social life and businesses—from wearing face coverings to social distancing. At this stage, those who have to be in public or at work for prolonged periods of time are prioritizing comfort and convenience, along with health and safety. Many are looking to technological capabilities that can allow them to seamlessly navigate COVID-19 rules in their day-to-day.
Trend themes
Themes within the High-Tech PPE trend
Three behaviours holding the trend together01
Integrating Technology into PPE
In response to the COVID-19 pandemic, brands are incorporating advanced features into masks and face shields, allowing for seamless navigation of COVID-19 rules in day-to-day life.
02
Augmented Reality Face Shields
A new generation of face shields features augmented reality capabilities that help healthcare workers access essential patient information in a hands-free manner.
03
Personal Air Purifying Shields
A multitude of personal air purifying shields have been developed that eliminate pathogens, allergens, and pollutants while being flexible enough to suit the needs of different customers.
Industry implications
What the High-Tech PPE trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry can benefit from these trends by adopting PPE that utilizes advanced features to keep healthcare professionals and patients safe and healthy.
For
Technology
The technology industry can benefit from these trends by developing and implementing solutions that integrate augmented reality and air purifying technologies into face shields and masks.
For
Manufacturing
With the development of these high-tech PPE, the manufacturing industry is presented with the opportunity to produce innovative products that meet the growing demand for improved health and safety solutions.
Workshop question
How can your brand ensure a seamless experience for consumers during COVID-19?
Trend signals
Trend signals for High-Tech PPE
Trend score 6.0 out of 10, from popularity 81%, activity 90%, freshness 9%.
Popularity81%
Activity90%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the High-Tech PPE trend
4 featured examples from Jul 10 to Nov 13, 2020CategoryArt & Design
Personal Air Purifying Shields
VYZR Technologies' BioVYZR 1.0 is a Comfortable COVID Solution
The healthcare industry can explore the integration of personal air purifying shields as a part of patient care or protection for healthcare professionals.
CategoryTech
Speech-Transcribing Face Masks
The Donut Robotics C-FACE Smart Mask Translates Eight Languages
Disruptive innovation opportunity: Explore the integration of smart mask technology into healthcare settings to improve patient-doctor communication and documentation.
CategoryLifestyle
Smart Display Face Shields
The Conceptual 'Medisight' Face Shield by Wonkyoung Kim is Multipurpose
Opportunity for healthcare providers to adopt smart PPE solutions to enhance care delivery and safety.
CategoryArt & Design
Augmented Face Shields
The SUPERvisor Takes into Consideration the Needs of Professionals
Opportunity for healthcare industry to adopt affordable AR PPE solutions to improve the efficiency and safety of first-response workers.
