Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lupini
Snack
As an ingredient, the lupini bean is becoming increasingly popular in North America.
2.7
Trend score
Trend
What is the Lupini Snack trend?
Lupini Snack: The lupini bean is an excellent plant-based source of protein and fiber, in addition to being low in carbohydrates. Popular in Europe, the superfood ingredient is now entering the North American market in the form of snacking products.
Insight
The consumer insight behind the Lupini Snack trend
Many contemporary consumers have fully embraced the teachings of the wellness movement. Being mindful of their lifestyle and intake in this way enables them to be healthier, more active, and confident. As a result, individuals are particular about their diets and routines—even when they are looking to indulge. By maintaining these wellness habits and making small compromises along the way, individuals feel better equipped in handling the stresses of everyday life.
Trend themes
Themes within the Lupini Snack trend
Three behaviours holding the trend together01
Plant-based protein
The lupini bean offers a high protein and fiber content as a plant-based alternative to traditional protein sources, thus enhancing snack and meal options for health-conscious consumers.
02
Low-carb products
The lupini bean's low carbohydrate profile makes it a popular ingredient for brands creating keto, gluten-free, or low-carb products, serving a niche of specialty diet consumers.
03
Healthy snacking
Brands are seeking to create snacking options that support wellness movement values, such as low calorie, no added sugar, and clean ingredients to appeal to health-conscious consumers who want to indulge without compromising their existing wellness habits.
Industry implications
What the Lupini Snack trend means for industry
Where the trend changes the playbookFor
Snack industry
The lupini bean is establishing itself as an ingredient worthy of a spot in snack food, with bars, hummus dips, and lupini snacks in different flavors to offer healthful yet indulgent snacking options.
For
Frozen dessert industry
Frozen dessert makers can use the lupini bean as an ingredient for a dairy-free, plant-based creamy texture and mouthfeel that adheres to the demand for plant-based alternatives in the traditional dessert space.
For
Specialty diet industry
Lupini bean-based products cater to specialty diet consumers, like keto or gluten-free, looking for new protein or snack options serving a growing niche market.
Workshop question
How might your brand balance between indulgence and wellness?
Trend signals
Trend signals for Lupini Snack
Trend score 2.7 out of 10, from popularity 38%, activity 33%, freshness 11%.
Popularity38%
Activity33%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Lupini Snack trend
5 featured examples from Dec 19, 2019 to Mar 10, 2022CategoryLifestyle
Protein-Packed Bean Snacks
The BRAMI Lupini Snack is Available in Four Flavors
Snack brands can capitalize on the growing interest in plant-based snacks, high-protein, low carbohydrate snacks, and innovative legume snacks to meet the changing needs of consum…
CategoryLifestyle
Lupini Bean Bars
Lupii Makes Uniquely Flavored Lupini Bean Snacks
Disruptive innovation opportunities can be found in the food and beverage industry by incorporating lupini beans into various products, such as snacks, bars, and alternative dairy…
CategoryLifestyle
Bean-Based Frozen Desserts
Wicked Kitchen's Plant-Based Frozen Desserts Feature Lupini Beans
As consumers continue to seek out plant-based options, there is an opportunity for companies to innovate and expand in this growing market.
CategoryLifestyle
Bean-Based Side Dishes
Carrington Farms' Ground Lupin Bean is Nutrient-Rich Side Dish
Opportunity for food companies to explore the use of lupin beans as ingredients in various dishes and snacks.
CategoryLifestyle
Lupini Bean Hummus Snacks
Brami's Clean-Label, Non-Perishable Hummus is Easy to Buy Online & Keep
The snack food industry can capitalize on the clean-label trend by creating new, non-perishable snack options like lupini bean hummus.
