As an ingredient, the lupini bean is becoming increasingly popular in North America
Trend - The lupini bean is an excellent plant-based source of protein and fiber, in addition to being low in carbohydrates. Popular in Europe, the superfood ingredient is now entering the North American market in the form of snacking products.
Insight - Many contemporary consumers have fully embraced the teachings of the wellness movement. Being mindful of their lifestyle and intake in this way enables them to be healthier, more active, and confident. As a result, individuals are particular about their diets and routines—even when they are looking to indulge. By maintaining these wellness habits and making small compromises along the way, individuals feel better equipped in handling the stresses of everyday life.
Insight - Many contemporary consumers have fully embraced the teachings of the wellness movement. Being mindful of their lifestyle and intake in this way enables them to be healthier, more active, and confident. As a result, individuals are particular about their diets and routines—even when they are looking to indulge. By maintaining these wellness habits and making small compromises along the way, individuals feel better equipped in handling the stresses of everyday life.
Workshop Question - How might your brand balance between indulgence and wellness?
Trend Themes
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Plant-based Protein — The lupini bean offers a high protein and fiber content as a plant-based alternative to traditional protein sources, thus enhancing snack and meal options for health-conscious consumers.
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Low-carb Products — The lupini bean's low carbohydrate profile makes it a popular ingredient for brands creating keto, gluten-free, or low-carb products, serving a niche of specialty diet consumers.
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Healthy Snacking — Brands are seeking to create snacking options that support wellness movement values, such as low calorie, no added sugar, and clean ingredients to appeal to health-conscious consumers who want to indulge without compromising their existing wellness habits.
Industry Implications
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Snack Industry — The lupini bean is establishing itself as an ingredient worthy of a spot in snack food, with bars, hummus dips, and lupini snacks in different flavors to offer healthful yet indulgent snacking options.
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Frozen Dessert Industry — Frozen dessert makers can use the lupini bean as an ingredient for a dairy-free, plant-based creamy texture and mouthfeel that adheres to the demand for plant-based alternatives in the traditional dessert space.
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Specialty Diet Industry — Lupini bean-based products cater to specialty diet consumers, like keto or gluten-free, looking for new protein or snack options serving a growing niche market.
