Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compost
Gardening
Brands are encouraging consumers to use their compost waste for gardening.
4.8
Trend score
Trend
What is the Compost Gardening trend?
Compost Gardening: Brands in the food industry are making it easier for consumers to enrich their gardens with their own food waste. Launched in the form of specialized products and campaigns, these initiatives seek to curb the waste going to landfills.
Insight
The consumer insight behind the Compost Gardening trend
Contemporary consumers are increasingly cognizant of the affects of climate change on the planet and as a result, many are looking to make lasting changes to their everyday habits. Here, the onus falls not only on opting-in for greener choices when it comes to purchasing decisions, but also learning useful lifestyle tactics that enable mindfulness in the area of sustainability. As a result, individuals feel more empowered to take action in order to reduce their carbon footprint.
Trend themes
Themes within the Compost Gardening trend
Three behaviours holding the trend together01
Composting Initiatives
Brands and individuals alike are making it easier and more convenient to compost food waste for gardening.
02
Alternative Waste Management
New methods are being developed for handling organic waste that divert it from landfills and convert it into usable resources.
03
Eco-Friendly Packaging
Brands are introducing packaging solutions that are compostable or made from sustainable materials in order to reduce waste and pollution.
Industry implications
What the Compost Gardening trend means for industry
Where the trend changes the playbookFor
Food Service Industry
Restaurants and food brands have the opportunity to adopt low-waste or zero-waste models that align with consumer preferences for sustainability.
For
Home Gardening Industry
Innovative composting and gardening solutions can be marketed to consumers looking for more eco-friendly ways to grow produce at home.
For
Packaging Industry
Packaging companies have the opportunity to develop and market solutions that are more eco-friendly and compostable to align with consumer demand for sustainability.
Workshop question
How might your brand encourage sustainable tactics at home?
Trend signals
Trend signals for Compost Gardening
Trend score 4.8 out of 10, from popularity 66%, activity 70%, freshness 9%.
Popularity66%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Compost Gardening trend
6 featured examples from Jul 27, 2019 to Nov 6, 2020CategoryTech
Composting Indoor Garden Systems
The Conceptual 'AQUA' Gardening System is Self-Sustaining
The 'AQUA' gardening system presents an innovative solution for home gardeners interested in indoor composting and gardening.
CategoryArt & Design
In-Ground Organic Waste Bins
The 'Yield' Vermicomposting Bin is Simple to Use
The 'Yield' vermicomposting bin is an innovation opportunity for the home gardening industry to provide simple and effective solutions to customers who want to enrich their garden…
CategoryTech
Organics-Storing Kitchen Disposals
The 'Sepura' Food Waste Disposal System was at CES 2020
Manufacturers can explore developing smart and eco-friendly waste disposal systems for kitchens using the 'Sepura' system as inspiration.
CategoryEco
Compostable To-Go Bowls
Sweetgreen is Serving Meals in Bowls Without "Forever Chemicals"
The use of compostable to-go bowls disrupts the traditional food packaging industry, pushing for safer and more eco-friendly alternatives.
CategoryEco
Zero Waste Restaurants
Helsinki's Restaurant Nolla Sends Customers Home with Compost
Opportunity for restaurants and cafes to adopt waste-free models and become more environmentally responsible
CategoryEco
Pulp-Based Apple Packaging
SuperValu Introduced Compostable Apple Trays for its Organic Options
Retailers can differentiate themselves and appeal to eco-conscious consumers by adopting compostable and sustainable packaging solutions for their products.
