Category
Lifestyle
Assisted Choices
Trend cluster
Category
EMS
Training
EMS-enhanced clothing and wearables help improve athletic results.
5.6
Trend score
Trend
What is the EMS Training trend?
EMS Training: Electrical muscle stimulators are being used to enhance athletic performance and results, and are being offered in wearable forms that include everything from muscle-strengthening leggings to training suits.
Insight
The consumer insight behind the EMS Training trend
People who are committed to improving their athletic performance, for either professional or personal reasons, are more likely to experiment with products and services that help this process along. With the time and discpline fitness-minded consumers put into their athletic abilities, they seek out ways to optimize that process as best as possible.
Trend themes
Themes within the EMS Training trend
Three behaviours holding the trend together01
EMS-Enhanced Clothing
Using EMS technology to enhance athletic wearables, clothing and gear are being designed for athletic performance improvements.
02
AI-Backed Electrical Muscle Stimulators
The integration of Smart Recovery AI in EMS technologies provides customizable recovery programs that suit consumers' needs.
03
Portable Personal Trainers
Athletes seek the flexibility of portable personal trainers equipped with electrical muscle stimulators to maximize training when performing sessions from home or out of the house.
Industry implications
What the EMS Training trend means for industry
Where the trend changes the playbookFor
Fitness and Exercise
Fitness centers and gyms can offer customers access to significant recovery programs using advanced electrical stimulation technologies.
For
Wearable Technologies
Wearable tech companies are integrating EMS technology into clothing, gear, and wearables for improved athletic performance.
For
Medical Technology
Electrical muscle stimulators are being incorporated into medical technology to ease muscle soreness, stiffness, and chronic pain in everyday consumers.
Workshop question
How could your brand help its customers optimize performance?
Trend signals
Trend signals for EMS Training
Trend score 5.6 out of 10, from popularity 79%, activity 81%, freshness 9%.
Popularity79%
Activity81%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the EMS Training trend
7 featured examples from Feb 20, 2019 to Feb 19, 2021CategoryNaughty
Muscle-Toning EMS Systems
The SHENGMI EMS Trainer Helps Strengthen and Tone Muscles
CategoryLifestyle
EMS Technology Training Leggings
The 'Cellings' Unisex Leggings Accelerate Athletic Training
Disruptive innovation opportunity for fitness apparel brands to integrate EMS technology in their products.
CategoryTech
EMS-Powered Workout Devices
The 'REAL EMS' Portable Personal Trainer Maximizes Exercises and More
Fitness equipment manufacturers can capitalize on the trend of EMS-powered workout devices by developing versatile, portable workout solutions like the 'REAL EMS' Portable Persona…
CategoryLifestyle
Workout-Enhancing Sport Suits
The Balanx EMS Training Suit Helps Wearers Burn More Calories
Disruptive innovation opportunity for sports apparel companies to create workout suits and gear that incorporate EMS technology and compression fabric.
CategoryTech
AI-Backed Electric Muscle Stimulators
The PowerDot 2.0 Helps to Strengthen and Recover Muscles
The sports and athletics industry can benefit from AI-backed portable electric muscle stimulators that provide efficient recovery and training.
CategoryTech
EMS-Equipped Muscle Massagers
The DOACE Massage Gun Has a Two-in-One Design
The fitness equipment industry can develop devices that can provide pain relief for athletes after they exercise.
CategoryLifestyle
Phone-Powered Electrical Sportswear
The Wisenfit Helps You Achieve Maximum Performance
Disruptive innovation opportunity: Integrate electrical muscle stimulation technology into sportswear to provide enhanced performance and muscle conditioning options for fitness e…
