EMS-enhanced clothing and wearables help improve athletic results
Trend - Electrical muscle stimulators are being used to enhance athletic performance and results, and are being offered in wearable forms that include everything from muscle-strengthening leggings to training suits.
Insight - People who are committed to improving their athletic performance, for either professional or personal reasons, are more likely to experiment with products and services that help this process along. With the time and discpline fitness-minded consumers put into their athletic abilities, they seek out ways to optimize that process as best as possible.
Insight - People who are committed to improving their athletic performance, for either professional or personal reasons, are more likely to experiment with products and services that help this process along. With the time and discpline fitness-minded consumers put into their athletic abilities, they seek out ways to optimize that process as best as possible.
Workshop Question - How could your brand help its customers optimize performance?
Trend Themes
1. Ems-enhanced Clothing - Using EMS technology to enhance athletic wearables, clothing and gear are being designed for athletic performance improvements.
2. AI-backed Electrical Muscle Stimulators - The integration of Smart Recovery AI in EMS technologies provides customizable recovery programs that suit consumers' needs.
3. Portable Personal Trainers - Athletes seek the flexibility of portable personal trainers equipped with electrical muscle stimulators to maximize training when performing sessions from home or out of the house.
Industry Implications
1. Fitness and Exercise - Fitness centers and gyms can offer customers access to significant recovery programs using advanced electrical stimulation technologies.
2. Wearable Technologies - Wearable tech companies are integrating EMS technology into clothing, gear, and wearables for improved athletic performance.
3. Medical Technology - Electrical muscle stimulators are being incorporated into medical technology to ease muscle soreness, stiffness, and chronic pain in everyday consumers.
