Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Kit
Delivery services provide vegan meal kits for households.
3.7
Trend score
Trend
What is the Vegan Kit trend?
Vegan Kit: As pandemic-related restrictions force people to order in rather than eat out, vegan meal kit delivery services are becoming increasingly popular. These meal kits offer curated meat-free options for vegans and health-conscious consumers.
Insight
The consumer insight behind the Vegan Kit trend
Veganism is becoming popular among consumers not just for ethical reasons, but because even people who aren't vegan view the lifestyle as healthier. Customers who consume vegan food, whether on-occasion or as a fixed part of their lifestyle, turn to brands that make it simple and accessible to eat without meat and animal byproducts.
Trend themes
Themes within the Vegan Kit trend
Three behaviours holding the trend together01
Plant-Based Meal Kits
As many households prefer to order in rather than eat out, plant-based meal kit delivery services are being increasingly popular as they offer curated meat-free options.
02
Local Restaurant Meal Kits
As people miss the experience of dining out, many restaurants are now offering meal kits that allow people to recreate restaurant dishes at home.
03
Swapping Animal-Based for Plant-Based Protein
As consumers become more open to plant-based eating, meal kit companies are partnering with plant-based brands to offer alternatives to animal-based protein sources.
Industry implications
What the Vegan Kit trend means for industry
Where the trend changes the playbookFor
Food Delivery Services
Food delivery services are experiencing high demand as people increasingly order in rather than eat out.
For
Plant-Based Food Industry
The plant-based food industry is growing rapidly as more consumers turn to plant-based products for ethical, environmental, and health reasons.
For
Meal Kit Delivery Services
Meal kit delivery services are becoming increasingly popular as they simplify meal planning and preparation for busy households.
Workshop question
How is your brand prioritizing accessibility in its offerings?
Trend signals
Trend signals for Vegan Kit
Trend score 3.7 out of 10, from popularity 47%, activity 40%, freshness 25%.
Popularity47%
Activity40%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Vegan Kit trend
10 featured examples from Nov 6, 2019 to Jun 14, 2024CategoryLifestyle
Premium Alt Proteins
Abbot's Makes Plant-Rich Proteins Like Ground "Beef" & Fajita Chick'n
The food industry can explore disruptive innovations in product development by leveraging plant-rich proteins and clean ingredient formulations to meet the changing demands of hea…
CategoryLifestyle
Seasonal Vegan Meal Kits
Purple Carrot Introduces Simplified Vegan Meals
Seasonal and health-focused meal kits can revolutionize the meal delivery industry by tapping into personalized nutrition.
CategoryLifestyle
Gut Health Meal Kits
The Green Chef Gut & Brain Health Recipes Come in Three Options
The meal kit industry can leverage brain and gut health recipes along with personalized nutrition coaching to attract health-conscious consumers.
CategoryLifestyle
Plant-Based Breakfast Burritos
JUST Egg Breakfast Burritos Come in Two Flavor Options
The plant-based food industry can capitalize on the rising trend of breakfast foods by expanding product lines with innovative plant-based options.
CategoryLifestyle
Plant-Based Holiday Boxes
Purple Carrot Debuted its Thanksgiving Box Menu Ahead of the Holiday
Meal kit delivery services can create tailored solutions for consumers looking for plant-based and holiday-specific meal options.
CategoryLifestyle
Plant-Based Thanksgiving Meal Boxes
Purple Carrot's Vegan Thanksgiving Kit Has Five Festive Dishes
Disruptive Innovation Opportunity: Provide plant-based meal delivery services tailored for special occasions like Thanksgiving.
CategoryLifestyle
Meatless Alternative Meal Kits
Home Chef and Impossible Foods Support Plant Protein Swaps
Meal kit delivery industry adapting to growing plant-based eating trends.
CategoryLifestyle
Veggie-Filled Meal Kits
Ready Pac Bistro Meal Kits Come in Three Delicious Flavors
The meal kit delivery industry can capitalize on the growing demand for convenient and plant-based meal options by offering plant-based and flavorful meal kits that cater to the o…
CategoryLifestyle
Snackable Savory Pancake Kits
Squeaky Bean's Hoisin Duck Style Pancakes Meal Kit is Snack-Sized
The plant-based food sector is ripe for disruptive opportunities to meet the evolving tastes and preferences of consumers searching for diverse, meat-free options.
CategoryLifestyle
Plant-Based Discovery Boxes
The Pizza Plant Curated a Box of Vegan Meals from Local Businesses
Disruptive innovation opportunity: Create a specialized meal kit delivery service that focuses on plant-based meals.
