Plant-based meal kit provider Purple Carrot created a Thanksgiving meal box that supplies the recipes and ingredients necessary for making five dishes, including classic gravy and a dessert to cap off a festive feast. The plant-based meal kit makes it easy to prepare dishes like Rustic Ciabatta Stuffing with Root Vegetables & Herb Sausage, Roasted Brussel Sprouts with Oyster Mushrooms & Garlic Kimchi Butter and Cranberry Citrus Cake with Coconut Whip Cream.
While many people are showing an interest in plant-based eating, the holidays can be a particularly challenging time of year when it comes to navigating traditions and family. The easy-to-make meal kit recipes help to take care of meal planning, giving people more time to enjoy the holiday around the dinner table and less time in the kitchen.
Why This Trend Is Growing
- Plant-based Eating
- Disruptive Innovation Opportunity: Develop innovative plant-based meal options for holidays and special occasions.
- Meal Kit Services
- Disruptive Innovation Opportunity: Create meal kits specifically designed for holidays and festive occasions.
- Convenience in Meal Planning
- Disruptive Innovation Opportunity: Offer easy-to-make meal kits that simplify holiday meal planning and preparation.
Industries Being Reshaped
- Food Delivery
- Disruptive Innovation Opportunity: Provide plant-based meal delivery services tailored for special occasions like Thanksgiving.
- Plant-based Market
- Disruptive Innovation Opportunity: Develop plant-based food products that cater to traditional holiday meals.
- Dessert Industry
- Disruptive Innovation Opportunity: Create innovative plant-based dessert options for holiday festivities.
