Home Chef and Impossible Foods are introducing a partnership that will make it the first meal kit delivery company to offer the Impossible Burger. As part of its Customize It feature, Home Chef will be giving consumers the ability to swap animal-based protein sources for plant-based alternatives.
With these meal kits, consumers will be able to easily whip up plant-based recipes like basil pesto ground beef lettuce wraps with red peppers and French onion-crusted beef meatloaf with peas and peppers.
This new partnership between Home Chef and Impossible Foods will help to support the growing number of consumers who are becoming open to plant-based eating, or at least incorporating more plant-based products into their regular meals.
Image Credit: Home Chef
Key Themes Behind This Trend
- Meatless Meal Kits
- Home Chef and Impossible Foods partnership providing plant-based protein swaps in meal kits.
- Plant-based Eating
- Growing trend of consumers incorporating more plant-based products into their meals.
- Customizable Kits
- Home Chef introduces Customize It feature for easy protein swaps in meal kits.
Where This Applies
- Food Delivery
- Meal kit delivery industry adapting to growing plant-based eating trends.
- Food Manufacturing
- Companies like Impossible Foods are changing the landscape of food manufacturing with plant-based alternatives.
- Grocery
- Growing demand for plant-based products creating opportunities for grocery stores to expand their offerings.
