To adapt to the demands of the new normal, many busy households are turning to meal kits to simplify meal-making and Los Angeles' The Pizza Plant launched a Plant-Based Discovery Box of its own featuring 24 servings of vegan meals from local businesses. In the first box, which can be ordered with free no-contact delivery in the Los Angeles area, there's two pre-made pizzas from The Pizza Plant, plus vegetable dumplings, burritos, lasagna and boxes of water. Weekly, customers can order their Plant-Based Discovery Box online and enjoy a rotating menu that offers a sampling from different vendors.
To support the people and businesses of its community, The Pizza Plant hopes to expose people to new brands and offer a taste of the plant-based gatherings that used to be held in the area.
Key Themes Behind This Trend
- Meal Kit Subscription Services
- Disruptive innovation opportunity: Create a curated meal kit subscription service that focuses on plant-based meals from local businesses.
- Local Collaboration and Support
- Disruptive innovation opportunity: Facilitate collaborations and partnerships between local businesses to create curated boxes of products or services that cater to specific consumer needs.
- Rotating Menu Offerings
- Disruptive innovation opportunity: Develop a platform or app that allows customers to explore and order rotating menus from different local vendors.
Where This Applies
- Meal Kit Delivery
- Disruptive innovation opportunity: Create a specialized meal kit delivery service that focuses on plant-based meals.
- Local Food and Beverage
- Disruptive innovation opportunity: Establish a platform that promotes local food and beverage businesses, connecting consumers with unique offerings.
- E-commerce and Food Delivery
- Disruptive innovation opportunity: Develop an e-commerce platform or app specifically for local food businesses to streamline their delivery operations.
