Daiya's Slice Club is a first-of-its-kind pop-up slice shop that serves plant-curious consumers in New York City. For a short time, this pop-up is taking over NYC's iconic Two Boots pizzeria in the West Village in response to the fact that a high percentage of people (85%) are open and excited to try new plant-based foods but only one in 10 feel comfortable doing so at a restaurant or in public.
Slice Club opened its doors to the public as a judgment-free zone where people can unpack their preferences with the aid of Daiya's newly-appointed Slice Consultant, Nasim Lahbichi, multicultural recipe developer and digital storyteller. On-site, visitors have the chance to explore plant-based pizzas from Daiya like Meatless Pepperoni, Cheeze Lover's and BBQ Plant-based Chick'n Style.
Key Themes Behind This Trend
- Increasing Plant-based Food Consumption
- The Slice Club pop-up shop caters to plant-curious consumers, reflecting the growing demand for plant-based food options.
- Addressing Comfort Levels with Plant-based Foods
- Daiya's Slice Club aims to create a judgment-free zone to help people feel more comfortable trying new plant-based foods in public.
- Expanding Plant-based Menu Offerings
- The pop-up shop introduces a variety of plant-based pizzas, showcasing the trend of diversifying plant-based food options beyond traditional choices.
Where This Applies
- Food and Beverage
- The Slice Club highlights opportunities for the food and beverage industry to cater to the increasing demand for plant-based options.
- Hospitality and Restaurant
- Daiya's pop-up highlights the need for the hospitality and restaurant industry to create more inclusive dining experiences for those interested in trying plant-based foods.
- Marketing and Consulting
- The Slice Club's use of a Slice Consultant suggests opportunities for marketing and consulting firms to help brands tap into the growing plant-based food market.
