Category
Fashion
Scaled Restraint
Trend cluster
Category
Face
Bar
Cleansing bars come with more sophisticated, face-specific formulas.
5.4
Trend score
Trend
What is the Face Bar trend?
Face Bar: Soap bars are now being offered with more sophisticated ingredients that aren't harsh on the skin, and brands are offering variations of these cleansing bars that are specific to facial skin. These products cleanse the skin on the face in a way that's gentle and simple.
Insight
The consumer insight behind the Face Bar trend
Busy consumers who juggle family, professional responsibilities and their own hobbies tend to opt for products and services that are efficient and convenient for them to use. This preference leaks into the self-care space for many older Millennial and Gen X consumers--with people in these generations often seeking forms of personal care that are as simple as they are effective.
Trend themes
Themes within the Face Bar trend
Three behaviours holding the trend together01
Sophisticated cleansing bars
Brands are offering soap bars with more sophisticated ingredients that are gentle on the skin and specific to facial skin, responding to the demand for simple yet effective self-care from busy consumers.
02
Eco-friendly and sustainable soap
Soap brands like Peach are incorporating sustainability standards to produce soaps without a compromising appeal to the environmentally-conscious modern consumer.
03
Crystal-infused skincare
The Bioré Rose Quartz + Charcoal Facial Cleansing Bar is one of the many crystal-infused skincare products from the brand that offers practical luxury self-care rituals to consumers.
Industry implications
What the Face Bar trend means for industry
Where the trend changes the playbookFor
Personal care
In the personal care industry, brands can innovate and enhance cleansing bars to be more sophisticated and further cater to specific skin types and conditions.
For
Sustainability
There is an opportunity for companies to adopt practices of creating eco-friendly and sustainable products, like the use of recyclable and compostable materials for soap and cleansing products.
For
Beauty and wellness
There is an innovation opportunity in the beauty and wellness industry, specifically in the production of crystal-infused products that promote luxurious self-care, aligned with the aesthetic preferences of modern consumers.
Workshop question
How could your brand prioritize simplicity and efficiency for its customers?
Trend signals
Trend signals for Face Bar
Trend score 5.4 out of 10, from popularity 70%, activity 74%, freshness 19%.
Popularity70%
Activity74%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Face Bar trend
11 featured examples from Jan 15, 2020 to Nov 15, 2023CategoryLifestyle
Contemporary Sustainable Soap Brands
Peach's Soap Bars are Sustainable and Aesthetically Pleasing
Opportunity for beauty and personal care industry to incorporate sustainability and contemporary design into their soap products.
CategoryFashion
Clear All-Over Cleansing Bars
VOESH's Head-to-Toe Cleansing Soap Refreshes All Hair and Skin Types
The beauty industry can take advantage of the demand for clean beauty products like VOESH's all-over cleansing bar, which aligns with the preferences of ingredient-conscious consu…
CategoryEco
Solid Foaming Cleansers
SBTRCT's Gentle Foaming Cleanser is Pure & Plastic-Free
Opportunity for disruptive innovation in eco-friendly production, packaging, and distribution of solid cleansing bars.
CategoryFashion
Exfoliating Men's Cleansing Bars
Marlowe.'s New No. 108 Polishing Bar Exfoliates the Skin
Opportunity for companies to develop and market skincare products targeted specifically toward men.
CategoryFashion
All-Purpose Cleansing Bars
Briogeo's Soothing Cleansing Bar Nourishes the Face, Body & Hair
Innovative options to cater to the personal care and beauty market.
CategoryFashion
Vitamin-Rich Cleansing Bars
The Resurfacing Vitamin C Cleansing Bar is Smoothing & Resurfacing
The vitamin-rich cleansing bar presents opportunities for skincare brands to create multitasking products with natural ingredients.
CategoryFashion
Mood-Enhancing Soaps
Dr. Squatch's Limited-Edition Soaps Gently Exfoliate
Disruptive innovation opportunity: Innovating within the beauty industry by creating unique and mood-enhancing skincare products.
CategoryFashion
Milky Jelly Cleansing Bars
Glossier's Milky Jelly Cleansing Bar is Ultra-Gentle & Waste-Reducing
The Milky Jelly Cleansing Bar is disruptive to the beauty and cosmetics industry by providing a waste-reducing alternative to traditional liquid cleansers.
CategoryEco
Eco-Friendly Shaving Soap Subscriptions
The Unwrapped Life Now Offers the Shave Soap Bar
The traditional grooming industry can disrupt its packaging practices by offering eco-friendly, high-quality, and sustainable products like the Unwrapped Life's Shave Soap Bar
CategoryMarketing
Skin-Supporting Cleansing Bars
The Bravo Sierra Solid Cleanser Bar is All-in-One
Personal care industries can utilize the all-in-one solid cleanser bar concept to capitalize on the growing demand for simple, multifunctional products.
CategoryFashion
Crystal-Infused Cleansing Bars
The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love
Beauty and Skincare industry has an opportunity to develop crystal-infused and mood-boosting products that create a luxurious self-care ritual.
