SBTRCT's Gentle Foaming Cleanser is light, solid and refreshing, formulated to leave the skin feeling soft, moisturized and cleansed without feeling dry or stripped. The minimalist skincare product is made with vegetable-derived emollients, coconut-based surfactants and a natural fragrance that comes from a blend of geranium, rose and tonka oils. The solid bar cleanser is vegan-friendly, palm oil-free and cruelty-free, and it's made with less than 0.5% water. To use the product, the brand recommends wetting the face first, then forming a lather with wet hands.
When it comes to storing the product, the brand also sells an absorbent, anti-bacterial and mold-resistant dish made from a material called diatomite.
The plastic-free solid facial cleanser comes in a carton and paper packaging that's 100% compostable and recyclable.
Image Credit: SBTRCT
Why This Trend Is Growing
- Solid Cleansing Bars
- Opportunity for disruptive innovation in eco-friendly, minimalist skincare products.
- Plastic-free Packaging
- Opportunity for disruptive innovation in sustainable packaging solutions for personal care products.
- Minimalist Skincare
- Opportunity for disruptive innovation in simplifying skincare routines with multifunctional, all-natural products.
Industries Being Reshaped
- Personal Care
- Opportunity for disruptive innovation in eco-friendly production, packaging, and distribution of solid cleansing bars.
- Sustainable Packaging
- Opportunity for disruptive innovation in developing new, eco-friendly materials for packaging solid cleansing bars.
- Natural Fragrance
- Opportunity for disruptive innovation in the use of essential oils and other natural ingredients in personal care products.
