Vegan chocolate bars use oat milk as an alternative to dairy
Trend - Oat milk, an ingredient that's become more popular in the last few years due to it being one of the most realistic imitations of milk, is now being used to create vegan chocolate bars for people with lactose-related dietary restrictions.
Insight - Consumers are increasingly drawn to vegan food and beverages--in part because some follow a vegan diet, but also because many now associate veganism with health. Even indulgent items, like desserts, are viewed as healthier if they're made and labeled with vegan ingredients---and are therefore more trusted by health-conscious consumers.
Insight - Consumers are increasingly drawn to vegan food and beverages--in part because some follow a vegan diet, but also because many now associate veganism with health. Even indulgent items, like desserts, are viewed as healthier if they're made and labeled with vegan ingredients---and are therefore more trusted by health-conscious consumers.
Workshop Question - How can your brand better cater to health-conscious consumers?
Trend Themes
1. Veganism - Consumer attraction towards vegan food and beverages has grown in recent years as consumers now associate veganism with health.
2. Plant-based Alternatives - Knowing that the average consumer is becoming more open to plant-based eating, confectionary brands are creating completely plant-based versions of their signature products.
3. Oat Milk - Oat milk is gaining popularity as a milk alternative and is now being used in a variety of food products, such as chocolate and popsicles.
Industry Implications
1. Food & Beverage - The food & beverage industry is tapping into the vegan trend to create more plant-based products.
2. Confectionary - Confectionary brands are exploring innovative ways to incorporate plant-based alternatives in their chocolate and other products.
3. Health and Wellness - As vegan and plant-based alternatives become more popular, the health and wellness industry can capitalize on the trend by promoting products as healthier options.
