Category
Lifestyle
Assisted Choices
Trend cluster
Category
Oat
Chocolate
Vegan chocolate bars use oat milk as an alternative to dairy.
2.4
Trend score
Trend
What is the Oat Chocolate trend?
Oat Chocolate: Oat milk, an ingredient that's become more popular in the last few years due to it being one of the most realistic imitations of milk, is now being used to create vegan chocolate bars for people with lactose-related dietary restrictions.
Insight
The consumer insight behind the Oat Chocolate trend
Consumers are increasingly drawn to vegan food and beverages--in part because some follow a vegan diet, but also because many now associate veganism with health. Even indulgent items, like desserts, are viewed as healthier if they're made and labeled with vegan ingredients---and are therefore more trusted by health-conscious consumers.
Trend themes
Themes within the Oat Chocolate trend
Three behaviours holding the trend together01
Veganism
Consumer attraction towards vegan food and beverages has grown in recent years as consumers now associate veganism with health.
02
Plant-Based Alternatives
Knowing that the average consumer is becoming more open to plant-based eating, confectionary brands are creating completely plant-based versions of their signature products.
03
Oat Milk
Oat milk is gaining popularity as a milk alternative and is now being used in a variety of food products, such as chocolate and popsicles.
Industry implications
What the Oat Chocolate trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food & beverage industry is tapping into the vegan trend to create more plant-based products.
For
Confectionary
Confectionary brands are exploring innovative ways to incorporate plant-based alternatives in their chocolate and other products.
For
Health and Wellness
As vegan and plant-based alternatives become more popular, the health and wellness industry can capitalize on the trend by promoting products as healthier options.
Workshop question
How can your brand better cater to health-conscious consumers?
Trend signals
Trend signals for Oat Chocolate
Trend score 2.4 out of 10, from popularity 35%, activity 29%, freshness 9%.
Popularity35%
Activity29%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Oat Chocolate trend
4 featured examples from Jun 25 to Sep 28, 2020CategoryLifestyle
Premium Oat Milk Chocolates
Lindt is Introducing Plant-Based Chocolate Made with Oat Milk
The confectionery industry can explore creating more plant-based options and incorporating recyclable packaging to attract a broader customer-base.
CategoryLifestyle
Vegan Oat Milk Chocolates
Happiness in Plants' Chocolates Combine Single-Origin Cocoa & Oat Milk
Chocolatiers can capitalize on the growing demand for vegan chocolate by creating innovative oat milk chocolate bars.
CategoryLifestyle
Oat Milk Chocolate Chips
Endangered Species' Baking Chips Combine Oat Milk & Dark Chocolate
The creation of plant-based baking chips opens up opportunities for food manufacturing companies to explore and expand their plant-based product lines.
CategoryLifestyle
Dairy-Free Oat Milk Bars
JonnyPops Oat Milk Bars are Alternatives to Dreamsicles & Fudgesicles
Companies in the food and beverage industry can capitalize on the trend of dairy-free alternatives by creating innovative products using alternative ingredients like oat milk.
