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Supersized Hard Lemonades

Natty Daddy Lemonade is Available in 25-Ounce Cans with 8% ABV

— June 26, 2020 — Lifestyle
While some drinkers are turning to light and refreshing low-ABV beverages, there are brands that are launching high-ABV products as an alternative choice—and the new Natty Daddy Lemonade is available in 16- and 25-ounce cans with 8% ABV. The hard lemonade is said to have a flavor that's sweet and crisp.

Thanks to the size, packaging and formula of Natty Daddy Lemonade, the product has the potential to appeal to an audience that might not gravitate to other hard lemonades from the brand like Naturdays, a strawberry lemonade beer in a pink can that's decorated with flamingos.

This summer, Natural Light is holding a contest that invites people to share images of their father figure for their chance to win a supply of Natty Daddy Lemonade.


Image Credit: Natural Light
Trend Themes
1. High-abv Beverages - The launch of high-ABV products like Natty Daddy Lemonade provides an alternative choice for drinkers who prefer stronger alcoholic beverages.
2. Novel Packaging - The 16- and 25-ounce cans of Natty Daddy Lemonade offer a supersized and convenient option for consumers, potentially attracting a wider audience.
3. Flavored Alcoholic Drinks - The sweet and crisp flavor of Natty Daddy Lemonade taps into the popular trend of flavored alcoholic beverages.
Industry Implications
1. Alcohol - The alcohol industry can explore opportunities to develop new flavors and high-ABV options to cater to changing consumer preferences.
2. Packaging - The packaging industry can innovate by offering more convenient and eye-catching options, such as larger-sized cans for alcoholic beverages.
3. Beverage - The beverage industry can experiment with different flavors and product formulations to create unique and appealing drinks like hard lemonades.
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