Category
Lifestyle
Serial Snacking
Trend cluster
Category
Virtual
Contest
Virtual contests and giveaways help keep customers engaged from home.
2.7
Trend score
Trend
What is the Virtual Contest trend?
Virtual Contest: Brands are trying to maintain customer loyalty with virtual events that promise contests and giveaways where people can win free products. These include everything from wedding dress giveaways to online scavenger hunts.
Insight
The consumer insight behind the Virtual Contest trend
With many people around the world still doing their part to control the pandemic by staying at home, they expect that brands are more creative and flexible in the way they reach them. As they no longer have the ability to go out and interact with branded experiences, consumers now expect them from home.
Trend themes
Themes within the Virtual Contest trend
Three behaviours holding the trend together01
Virtual Events
As consumers continue to stay home, brands are turning to virtual events, such as scavenger hunts and dance parties, to keep customers engaged and connected.
02
Contests and Giveaways
Brands are incentivizing engagement through contests and giveaways, such as Jake's Diapers' virtual scavenger hunt and BHLDN's wedding gown giveaway.
03
Social Media Talent Competitions
Social media talent contests, like TikTok Gamers Got Talent, are becoming increasingly popular and offer a unique opportunity for brands to engage with a diverse audience.
Industry implications
What the Virtual Contest trend means for industry
Where the trend changes the playbookFor
Event Planning and Management
The shift towards virtual events presents a disruption opportunity for event planning and management companies to innovate and provide new, engaging experiences.
For
Marketing and Advertising
Contests and giveaways offer marketing and advertising professionals a chance to incentivize engagement and connect with target audiences in new and creative ways.
For
Gaming and Entertainment
Social media talent competitions, like TikTok Gamers Got Talent, provide opportunities for gaming and entertainment industry professionals to engage with a diverse audience and discover new talent.
Workshop question
How could your brand prioritize at-home customer engagement?
Trend signals
Trend signals for Virtual Contest
Trend score 2.7 out of 10, from popularity 47%, activity 26%, freshness 10%.
Popularity47%
Activity26%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Contest trend
6 featured examples from May 20, 2020 to May 6, 2021CategoryLifestyle
Digital Dance Parties
Ink Entertainment & Bud Light are Hosting Canada's Largest Livestream Party
The entertainment industry can leverage livestream events to engage fans and provide them with unique digital experiences.
CategoryTech
Social Media Talent Contests
TikTok Gamers Got Talent is a New Content Series Starting May 9th
Gaming companies can leverage social media platforms to connect with their audience and foster user engagement through interactive events like TikTok Gamers Got Talent.
CategoryMarketing
Virtual Event Contests
The #IRL11K Competition Boasts a 11k Prize for Hosting a Virtual Event
Disruptive innovation opportunity for event planning companies to adapt their services to accommodate virtual events.
CategoryLifestyle
Free-To-Play Contest Series
Captain Morgan & FanDuel Kickoff Soccer Season with new Game
Alcoholic beverage brands can partner with gaming platforms to engage customers through contests and sweepstakes related to sports, increasing brand awareness and loyalty.
CategoryMarketing
Wedding Gown Giveaways
Anthropologie's BHLDN Held a Wedding Gown Giveaway to 100 Consumers
Fashion brands can conduct similar wedding gown giveaways to not only promote their brand but also support essential workers during the pandemic.
CategoryBusiness
Virtual Scavenger Hunt Giveaways
Jake's Diapers Hosted a Virtual Contest With Gift Card Prizes
Nonprofit organizations can leverage scavenger hunt contests and gift card giveaways to increase donations, build positive relationships with supporters, and raise awareness about…
