Category
Lifestyle
Assisted Choices
3.3
Trend score
Trend
What is the Stress Bar trend?
Stress Bar: Food brands are increasingly offering snack bars that offer more than just physical health benefits--they're now touting mental health benefits as well. Stress-relief is a major focus for these snackbars, with everything from CBD to mushrooms being incorporated for stress-reduction purposes.
Insight
The consumer insight behind the Stress Bar trend
The collective stress that people around the world are facing has resulted in consumers taking action in both small and large ways to address it. Whether it's seeking out professional services or prioritizing personal care, people are looking for ways to relieve the anxiety they feel about everything from their financial status to their day-to-day lifestyles.
Trend themes
Themes within the Stress Bar trend
Three behaviours holding the trend together01
Stress-Relieving Snack Bars
Offering snack bars with stress-reducing ingredients has become a rising trend, with everything from CBD to mushrooms being incorporated for this purpose.
02
Functional Food Products
The market for functional food products, such as grain-free superfood bars, wellness-enhancing CBD snack bars, and botanically infused nutrition bars, has seen significant growth as consumers prioritize personal health and well-being.
03
Personalized Nutrition
myAir uses deep profiling machine learning technology and customization to create personalized plant-based nutrition bars, reflecting the growing demand for unique and targeted solutions to address individual health needs.
Industry implications
What the Stress Bar trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Manufacturers can capitalize on the trend for stress-relieving snack bars by incorporating stress-reducing ingredients such as CBD and mushrooms in their product lines.
For
Wellness and Personal Care
As consumers prioritize personal health and wellness, the functional food market offers opportunities for companies to differentiate themselves in the industry by creating unique products that address specific health needs.
For
Technology and AI
myAir's use of deep profiling machine learning technology represents an opportunity for companies to leverage technology to create more personalized and targeted solutions in the wellness industry.
Workshop question
How could your brand relieve customer stress?
Trend signals
Trend signals for Stress Bar
Trend score 3.3 out of 10, from popularity 55%, activity 34%, freshness 9%.
Popularity55%
Activity34%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stress Bar trend
5 featured examples from Mar 13, 2018 to Oct 15, 2020CategoryLifestyle
Functional Collagen-Infused Bars
Hey Frida's Snacks with Collagen Support Beauty & Relaxation
Opportunity for food and beverage companies to explore the development of functional snacks infused with collagen or other beneficial ingredients.
CategoryLifestyle
Grain-Free Superfood Bars
Purely Elizabeth Launched Paleo-Friendly Snack Bars with Reishi Mushroom
The food and beverage industry can benefit from incorporating adaptogenic ingredients and developing grain-free snacks to cater to health-conscious consumers.
CategoryMarketing
CBD-Infused Dessert Bars
These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk
Wellness brands and companies can explore incorporating CBD-infused products into their existing product lines to tap into the growing demand for CBD.
CategoryLifestyle
Botanically Infused Nutrition Bars
myAir Uses AI to Create Customized Stress-Relieving Formulas
Opportunity to disrupt the health and wellness industry by providing personalized nutrition solutions for stress management.
CategoryLifestyle
Wellness-Enhancing CBD Snack Bars
Nooro Has Introduced Two New Flavors for Health Support
Companies in the health food industry can capitalize on the demand for functional food products containing CBD, as more consumers seek out natural alternatives for wellness suppor…
