Category
Fashion
Scaled Restraint
Trend cluster
Category
Hormonal
Skincare
Brands offer OTC skincare products that deal with hormone-related skin issues.
4.6
Trend score
Trend
What is the Hormonal Skincare trend?
Hormonal Skincare: Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues. These items are formulated so they address the inflammation, oiliness or dryness that comes with hormonal fluctuations during pregnancy, menstruation or menopause.
Insight
The consumer insight behind the Hormonal Skincare trend
When it comes to certain aspects of their health, consumers aren't able to have the sense of control that they might over things like improving their fitness. Thus, for mild concerns, people seek out experimental ways to treat symptoms rather than their underlying causes in order to improve their perceived quality of life.
Trend themes
Themes within the Hormonal Skincare trend
Three behaviours holding the trend together01
Hormonal Skincare
Skincare brands are releasing products and collections that are specifically targeted to those with hormonal acne issues.
02
Cycle-Synced Skincare Masks
The Face Anything Kit by Rael includes four face masks that address the fact that the needs of the skin change over time, especially as a result of fluctuating hormones.
03
Phytoestrogen-Infused Skincare
Paula's Choice introduces a Clinical Phytoestrogen Elasticity Renewal Serum and Body Treatment for supporting the impact of estrogen loss on the skin.
Industry implications
What the Hormonal Skincare trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare brands are addressing the effects of hormonal changes and related skin concerns among consumers.
For
Women's Health
Brands are tapping into the growing awareness of women's health and related concerns, such as menopause, hormonal fluctuations, and aging.
For
Natural and Vegan Beauty
With the rise in demand for eco-friendly, clean, and sustainable beauty products, skincare brands are offering plant-based, natural, and vegan options to address hormonal skin concerns.
Workshop question
How is your brand prioritizing the niche health concerns of its customers?
Trend signals
Trend signals for Hormonal Skincare
Trend score 4.6 out of 10, from popularity 72%, activity 52%, freshness 13%.
Popularity72%
Activity52%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hormonal Skincare trend
9 featured examples from Nov 19, 2019 to Oct 19, 2022CategoryFashion
Phytoestrogen-Infused Skinare
Paula's Choice Debuts the Phytoestrogen Elasticity Renewal Serum
Disruptive innovation opportunities for skincare companies to focus on developing plant-based and non-hormonal skincare products specifically for women over 40 years of age, comba…
CategoryFashion
Menopause-Focused Skin Serums
The VICHY Neovadiol Meno 5 Serum Replenishes Menopausal Skin
The skincare industry has an opportunity to expand their target market by developing products specifically designed for menopausal women, offering a solution to a previously negle…
CategoryFashion
Menopause-Targeting Product Lines
The Flourish Brand Boasts Health and Comfort with Five Products
Disruptive innovation opportunities in developing pharmaceutical products that address menopause symptoms and hormone imbalances.
CategoryFashion
Cycle-Synced Skincare Masks
Rael's Face Anything Kit Supports Hormonal Changes in Skin
The skincare industry can benefit from creating customized skincare products that cater to hormonal changes and incorporate natural ingredients
CategoryFashion
Hormonal Skincare Kits
CLEARstem's 'Clear Kit' Combats Acne and the Signs of Aging
Skincare companies can develop innovative products and kits to address specific skin concerns like hormonal acne.
CategoryLifestyle
Healing Pregnancy Skincare
Amareta's Pre-Natal Skincare Line Includes a Moisturizer and Mask
Expanding offerings to encompass natural and safe pre-natal skincare products that cater to hormonal changes and concerns of expecting mothers.
CategoryFashion
Free-From Balancing Skincare
Dr. Zenovia Skincare Addresses Hormone-Related Skincare Concerns
The skincare industry can focus on developing more products that address hormone-related skincare concerns without medications.
CategoryFashion
Brightening Menopause Skin Toners
Womaness Brighten Up Has a Two-in-One Formula
There is scope for skincare brands to introduce products targeting women over 40 experiencing menopausal skin changes.
CategoryFashion
Vegan Collagen Toners
Algenist's Genius Liquid Skin Resurfacing 2% BHA Toner Instantly Exfoliates
The skincare industry can explore the use of vegan collagen, salicylic acid, and Alguronic Acid for product innovation.
