The Womaness Brighten Up two-in-one exfoliating toner is a new offering from the menopause-centric skincare brand for consumers to try out when looking to brighten up their complexion.
Targeted towards women in their 40s and beyond, the product is formulated with AHAs, BHAs and PHAs, which will help to reduce the look of dark spots, reduce the appearance of wrinkles and improve the overall texture of the skin. The product also features lactic acid in the formula to help remove dead skin cells along with Saccharum officinarum, which is a natural exfoliant for smoothing and brightening the skin's appearance.
The Womaness Brighten Up two-in-one exfoliating toner is available now for purchase online at a price point of $24.99 and is suitable for everyday use.
Why This Trend Is Growing
- Menopause-centric Skincare
- There is an opportunity to create skincare products tailored to women over 40 specifically dealing with menopausal skin changes.
- Two-in-one Formulas
- Developing skincare products that tackle multiple skin concerns in one formula is a potential disruptive innovation opportunity.
- Natural and Chemical Exfoliants
- Combining natural and chemical exfoliants as active ingredients in skincare products can be a trend in the industry.
Industries Being Reshaped
- Skincare
- There is scope for skincare brands to introduce products targeting women over 40 experiencing menopausal skin changes.
- Beauty and Personal Care
- Beauty and personal care companies can focus their R&D on developing two-in-one formulas targeting multiple skin issues.
- Cosmeceuticals
- Cosmeceutical companies can research and develop natural and chemical exfoliants to create new skin brightening products.
