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Geotarget Packaging

Brands are shedding light on local businesses through packaging initiatives

Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.

Insight - The current economic climate has impacted many businesses, but independent businesses have suffered greatly in particular. As a result, consumers have become more mindful of how they shop and seek ways to support local brands. These consumers tend to be those already immersed in social good; for many in this group, their goal is to keep the human element of the economy afloat.
Workshop Question - How can your brand practice corporate social responsibility through branding?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
33,785 Total Clicks
Date Range:
Mar 20 — Nov 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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