As well as being passionate about making informed product choices, consumers today are interested in taking steps to responsibly dispose of product packaging but this can sometimes be a challenge when helpful symbols or directions are omitted. Packaging platform Lumi released Lumi ID as a way to help consumers get their questions on packaging answered in an efficient way. With Lumi ID, consumers can get the latest information on specifications, certifications and localized recycling options.
Since there's only a limited amount of space that can be used to convey useful information on packaging, Lumi ID makes the most of QR codes and mobile devices to provide an extended resource. With Lumi ID, brands can share material descriptions and disposal instructions, as well as other information on their values or overall mission.
Image Credit: Lumi