As well as being passionate about making informed product choices, consumers today are interested in taking steps to responsibly dispose of product packaging but this can sometimes be a challenge when helpful symbols or directions are omitted. Packaging platform Lumi released Lumi ID as a way to help consumers get their questions on packaging answered in an efficient way. With Lumi ID, consumers can get the latest information on specifications, certifications and localized recycling options.
Since there's only a limited amount of space that can be used to convey useful information on packaging, Lumi ID makes the most of QR codes and mobile devices to provide an extended resource. With Lumi ID, brands can share material descriptions and disposal instructions, as well as other information on their values or overall mission.
Image Credit: Lumi
Why This Trend Is Growing
- Scannable Responsible Packaging
- Using QR codes and mobile devices to provide extended information on packaging for responsible disposal.
- Efficient Packaging Communication
- Lumi ID allows brands to share material descriptions, disposal instructions, and brand values through QR codes on packaging.
- Consumer Demand for Responsible Packaging
- Consumers are interested in taking steps to responsibly dispose of product packaging and are seeking information on specifications, certifications, and localized recycling options.
Industries Being Reshaped
- Packaging
- The packaging industry can leverage scannable codes and mobile technology to enhance consumer experience and communication.
- Sustainability
- The sustainability industry can utilize Lumi ID to promote responsible packaging and educate consumers on recycling options.
- Consumer Goods
- Consumer goods companies can adopt Lumi ID to provide transparency, build trust, and showcase their commitment to responsible packaging.
