Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digital
Protection
Products aim to counter the longterm effects of blue light on children.
4.8
Trend score
Trend
What is the Digital Protection trend?
Digital Protection: Now that too much exposure to blue light has been shown to be harmful to people's health over time, brands are offering ways to reduce its impact on children who spend large portions of their day in front of a screen.
Insight
The consumer insight behind the Digital Protection trend
With consistent screentime being inevitable as the digital space is where people take part in work, socialization and entertainment, the harmful impacts of these habits are being felt by consumers. Whether that's related to inactivity or strain, people are looking for solutions to counter their often-necessary habits related to the digital space.
Trend themes
Themes within the Digital Protection trend
Three behaviours holding the trend together01
Blue light protection eyewear
Offering protective eyewear for prolonged usage of digital devices to reduce eye strain and damage caused by blue light.
02
Digital supplements for eye health
Emerging use of eye health supplements that offer blue light protection for people exposed to modern digital stressors.
03
Screen-based eyewear for gamers
Developing eyewear specifically designed for gamers that reduces the harmful effects of blue light and prevents migraines and headaches.
Industry implications
What the Digital Protection trend means for industry
Where the trend changes the playbookFor
Eyewear
Companies in the eyewear industry can tailor their products and services to educate about the benefits of using blue light protection and offer specialized eyewear for children and gamers.
For
Nutraceuticals
Companies in the nutraceutical industry can develop and market eye health supplements that mitigate the harmful effects of blue light on the eyes for children and adults alike.
For
Gaming
Companies in the gaming industry can incorporate blue light protection into their gaming accessories, and develop specific blue light gaming glasses with unique designs for younger audiences.
Workshop question
How is your brand offering solutions that allow customers to better balance their lives?
Trend signals
Trend signals for Digital Protection
Trend score 4.8 out of 10, from popularity 70%, activity 64%, freshness 10%.
Popularity70%
Activity64%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Protection trend
7 featured examples from Apr 24, 2018 to Jun 9, 2021CategoryLifestyle
Youth-Targeted Gamer Glasses
The HyperX Spectre Scout Gaming Glasses Block Blue Light and More
Potential innovation in designing more comfortable and functional gaming accessories like chairs and controllers.
CategoryTech
Blue Light Gaming Glasses
The VIZOR Blue Light Glasses Protect Gamers from Digital Screens
The blue-light-blocking glasses market presents a disruption opportunity for eyewear brands to expand their product line and improve consumer eye health.
CategoryLife-Stages
Kid-Friendly Computer Glasses
Pixel Eyewear Created a Line of Protective Computer Glasses for Kids
The eyewear industry has an opportunity to develop and market specialized computer glasses for children to meet the rising demand.
CategoryLifestyle
Digital Eye Supplements
Viteyes' Eye Health Supplements Offers Blue Light Protection
Companies can disrupt the health supplements industry by introducing supplements that offer blue light protection.
CategoryLife-Stages
Kid-Friendly Digital Eyewear
Speckaboo's Eyewear Keep Kids' Eyes Safe from UV and Blue Light
Introducing kid-friendly eyewear with features like hypoallergenic frames and UV protection can disrupt the children's eyewear industry.
CategoryLifestyle
Kid-Friendly Digital Supplements
ChildLife Essentials' Healthy Vision SoftMelts Support Eye Health
Disruptive innovation opportunity: Integrate digital technology with pharmaceuticals to develop advanced eye health supplements for children and adults.
CategoryTech
Powerful Eye Protection Tablets
The Lenovo Tab P11 Offers Eye Care Mode and More
The increasing demand for devices that prioritize eye health presents new opportunities for innovation and market differentiation in the consumer electronics industry.
