Self-care collections are focusing on enhancing intimacy and sensuality
Trend - Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.
Insight - The "wellness" space is now all-encompassing, with everything from mental health to intimacy being areas of focus for consumers who take part in this form of personal care. The diversity of the wellness industry is what draws these consumers, as it can range from more intensive rituals to rituals that are more playful and don't require too much discipline--all in the name of taking care of oneself.
Insight - The "wellness" space is now all-encompassing, with everything from mental health to intimacy being areas of focus for consumers who take part in this form of personal care. The diversity of the wellness industry is what draws these consumers, as it can range from more intensive rituals to rituals that are more playful and don't require too much discipline--all in the name of taking care of oneself.
Workshop Question - How could your brand prioritize wellness for its customers?
Trend Themes
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All-inclusive Wellness — The wellness industry is including personal care areas like intimacy and sexuality in their offerings, providing opportunities for brands to expand their product lines and cater to a wider audience.
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Gender-inclusive Products — Brands are focusing on gender-neutral products, including minimalist and abstract designs, in a bid to cater to a wider audience and avoid gendering sexual wellness products.
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Discreet Deliveries — Direct-to-consumer brands are offering discreet deliveries for sexual and wellness health products purchases, removing feelings of awkwardness, embarrassment, and discomfort from the equation.
Industry Implications
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Sexual Wellness — Sexual wellness brands are expanding their product lines to include all-inclusive wellness products designed to build intimacy and support personal care.
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Beauty and Personal Care — Beauty and personal care brands are expanding their product lines to include gender-neutral products and broader wellness products designed to meet the needs of a wider audience.
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Direct-to-consumer — Direct-to-consumer brands are evolving to cater to a wider audience, including offering gender-neutral products and adding discretion to product deliveries, subsequently shaking up traditional brick and mortar models.
