Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intimate
Collections
Self-care collections are focusing on enhancing intimacy and sensuality.
6.1
Trend score
Trend
What is the Intimate Collections trend?
Intimate Collections: Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.
Insight
The consumer insight behind the Intimate Collections trend
The "wellness" space is now all-encompassing, with everything from mental health to intimacy being areas of focus for consumers who take part in this form of personal care. The diversity of the wellness industry is what draws these consumers, as it can range from more intensive rituals to rituals that are more playful and don't require too much discipline--all in the name of taking care of oneself.
Trend themes
Themes within the Intimate Collections trend
Three behaviours holding the trend together01
All-inclusive Wellness
The wellness industry is including personal care areas like intimacy and sexuality in their offerings, providing opportunities for brands to expand their product lines and cater to a wider audience.
02
Gender-inclusive Products
Brands are focusing on gender-neutral products, including minimalist and abstract designs, in a bid to cater to a wider audience and avoid gendering sexual wellness products.
03
Discreet Deliveries
Direct-to-consumer brands are offering discreet deliveries for sexual and wellness health products purchases, removing feelings of awkwardness, embarrassment, and discomfort from the equation.
Industry implications
What the Intimate Collections trend means for industry
Where the trend changes the playbookFor
Sexual Wellness
Sexual wellness brands are expanding their product lines to include all-inclusive wellness products designed to build intimacy and support personal care.
For
Beauty and Personal Care
Beauty and personal care brands are expanding their product lines to include gender-neutral products and broader wellness products designed to meet the needs of a wider audience.
For
Direct-to-Consumer
Direct-to-consumer brands are evolving to cater to a wider audience, including offering gender-neutral products and adding discretion to product deliveries, subsequently shaking up traditional brick and mortar models.
Workshop question
How could your brand prioritize wellness for its customers?
Trend signals
Trend signals for Intimate Collections
Trend score 6.1 out of 10, from popularity 86%, activity 82%, freshness 14%.
Popularity86%
Activity82%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Intimate Collections trend
8 featured examples from Jul 21, 2018 to Mar 22, 2023CategorySpecial
Holiday Intimacy Collections
Foria Debuted a Limited-Edition Gift Set in Time for the Holidays
Disruptive innovation opportunity: Discover new avenues to enhance sexual wellness through innovative products and solutions.
CategoryFashion
Circulation-Supporting Breast Oils
Sexual Wellness Brand Foria Launches a Breast Oil
Enter the personal care industry with innovative products like Foria's Breast oil to promote health and pleasure.
CategoryLifestyle
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
The wellness industry can create tailored products that cater to the specific needs of menopausal women, such as supplements, skincare, and sexual wellness solutions.
CategoryNaughty
D2C Sexual Wellness Brands
Champ Takes the Awkardness Out of Shopping for Certain Products
Opportunity for logistics and delivery services to cater to discreet packaging and delivery needs of sensitive products.
CategoryFashion
Triangular Examination Mirrors
The G.E.M. Mirror by Nakey Supports Empowerment & Self-Discovery
Nakey is a part of the sexual wellness industry and is creating innovative and inclusive products that challenge conventional standards.
CategoryFashion
Luxurious Self-Care Trios
Sexual Wellness Brand 'Maude' Launched a Bodycare Collection
The adult toy industry can seize the opportunity to cater to a wider audience by creating minimalist and gender-neutral products.
CategoryLifestyle
Gender-Inclusive Intimate Products
Maude Crafts Sexual Health Products Meant for Everyone
Exploring opportunities to develop gender-neutral products that cater to a wider customer base.
CategoryNaughty
Intimate Shaving Oils
Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products
The personal care industry could benefit from incorporating essential oil-based products for intimate grooming and promoting safer sexual practices.
