Category
Lifestyle
Assisted Choices
Trend cluster
Category
Political
Fatigue
Brands aim to help consumers alleviate stress ahead of election day.
4.4
Trend score
Trend
What is the Political Fatigue trend?
Political Fatigue: Brands in various sectors, spanning travel and tourism to alcohol and entertainment, are helping consumers cope with "political fatigue" ahead of the upcoming U.S. elections. These solutions range from an escapist hotel stay to a relaxing political coloring book.
Insight
The consumer insight behind the Political Fatigue trend
American politics have been a constant source of news for consumers around the world and with the election day close, many consumers are feeling anxious over the impending results. This, compounded by other stressors this year–the pandemic, economic uncertainty, and remote work and learning–has resulted in many consumers feeling overwhelmed and looking for comforting ways to manage these anxieties.
Trend themes
Themes within the Political Fatigue trend
Three behaviours holding the trend together01
Political Fatigue Relief
Brands in various industries are targeting consumers experiencing political fatigue, offering solutions that help alleviate stress and anxiety ahead of the upcoming elections.
02
Election Day Support
Brands are offering support to consumers on election day by providing free rides to polling stations, donating to political organizations, and launching initiatives to increase voter turnout.
03
Escape from Politics
Hotels and companies are offering consumers a chance to escape from politics by providing off-the-grid experiences, survival kits, and political coloring books.
Industry implications
What the Political Fatigue trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality industry can capitalize on providing consumers with an escape from politics by offering unique experiences, off-the-grid accommodations, and themed vacation packages.
For
Politics and Activism Industry
The politics and activism industry can benefit from offering stress-alleviating platforms that provide resources, links, and tools to educate and inform people about the election process and political candidates.
For
Retail Industry
The retail industry can benefit from launching initiatives that support voters by offering them incentives such as PTO, discounts, and freebies for casting their ballot.
Workshop question
How can your brand support consumers who are feeling anxious amid the current political climate?
Trend signals
Trend signals for Political Fatigue
Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 9%.
Popularity70%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Political Fatigue trend
6 featured examples from Feb 4 to Nov 11, 2020CategoryWorld
Under-Rock Hotel Promotions
Those Looking to Avoid the Election Can Book Hotels.com's Cave Room
Hotels and lodging providers can capitalize on the trend of election stress relief experiences and offer unique accommodations that cater to this growing desire.
CategoryLifestyle
Election Night Survival Kits
BABE Wine Launched the Election Night Survival Kit
Opportunities exist for wine companies to tap into special events and social moments to promote and market their products.
CategoryPop Culture
Political Coloring Books
This Coloring Book Depicts Almost All Democratic Presidential Candidates
Disruptive innovation opportunity: Introduce new digital platforms for publishing interactive coloring and activity books, expanding the reach and accessibility of these products.
CategoryMarketing
Branded Voter Support Programs
Under Armour's Run to Vote Initiative Helped Increase Voter Turnout
Sportswear brands can create branded initiatives to support and encourage voter engagement among their customers.
CategoryPop Culture
Free Election Day Rides
Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day
Ride-sharing services, like Lyft, are partnering with companies to provide free rides to help employees fulfill their civic responsibilities.
CategoryPop Culture
Stress-Alleviating Political Donation Platforms
A New Platform Helps Make Last Minute Donations
Incorporate political donation features into bookmarking platforms to provide users with an easy way to contribute.
