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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,980 more

Political Fatigue

Brands aim to help consumers alleviate stress ahead of election day

Trend - Brands in various sectors, spanning travel and tourism to alcohol and entertainment, are helping consumers cope with "political fatigue" ahead of the upcoming U.S. elections. These solutions range from an escapist hotel stay to a relaxing political coloring book.

Insight - American politics have been a constant source of news for consumers around the world and with the election day close, many consumers are feeling anxious over the impending results. This, compounded by other stressors this year–the pandemic, economic uncertainty, and remote work and learning–has resulted in many consumers feeling overwhelmed and looking for comforting ways to manage these anxieties.
Workshop Question - How can your brand support consumers who are feeling anxious amid the current political climate?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
27,630 Total Clicks
Date Range:
Feb 20 — Oct 20
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

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