Whatever your political views, election night can often be nerve-racking for many and to help cope with these anxieties, BABE Wine launched the new Election Night Survival Kit. The kit includes everything needed while you watch the results unfold including a squeeze ball, tissues, pillows, a bottle of BABE’s “Polls Closing. Bottles Opening," and a four-pack of BABE Rosé.
Chelsea Phillips, General Manager at BABE, commented on the new launch, stating: “At BABE, we’re all about being there for life’s experiences. We know elections can be crazy AF. While you’ve done your research and are mailing in your ballot or casting your vote in-person, we’re here to remind you that no matter what happens, we’re all in this together.”
BABE’s Election Night Survival Kit is available for purchase online for $29.99 USD.
Image Credit: BABE Wine
Key Themes Behind This Trend
- Election Night Kits
- Developing themed kits that cater to special or specific events can create opportunities for businesses to generate a loyal following from their targeted audience.
- Survival Kits
- Creating survival kits that cater to people's emotional needs during specific events can be a lucrative business opportunity.
- Themed Kits
- Varying kit themes creates room for businesses to identify with their different client needs and preferences.
Where This Applies
- Wine Industry
- Opportunities exist for wine companies to tap into special events and social moments to promote and market their products.
- Consumer Goods Industry
- Businesses within the consumer sector can create themed kits around a range of social or cultural events and sell them to engage their clients.
- Marketing and Advertising Industry
- Using special events to create themed campaigns can help businesses capture a wide target audience while addressing key trends and timely issues.
