Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pandemic
Adjusting
Brands are helping individuals cope with the moving pains caused by COVID-19.
2.9
Trend score
Trend
What is the Pandemic Adjusting trend?
Pandemic Adjusting: Brands are launching promotions and services designed to alleviate some of the pains that the pandemic has prompted, like moving due to campus closures, breakups, or economic hardship. These offerings aim to help consumers cope with their current living realities and include "adult child" moving promotions and "parent babysitting" services to help consumers gain independence.
Insight
The consumer insight behind the Pandemic Adjusting trend
The pandemic has created a massive living shift for consumers across the globe. Many Millennial and Gen Z consumers were forced to or opted to move back in with their parents or find alternative housing, creating new living dynamics that require adjustments from both parties. Consumers are looking for ways to make this transition easier and will flock to brands that authentically showcase their support.
Trend themes
Themes within the Pandemic Adjusting trend
Three behaviours holding the trend together01
Assisting Pandemic Adjustments
Brands are launching promotions and services designed to alleviate some of the pains that the pandemic has prompted to help consumers cope with their current living realities.
02
Supporting Moving Costs
Companies are offering promotions to cover moving expenses to help ease the pain of sudden moves amidst the pandemic.
03
Parent Babysitting Services
More brands are offering parent babysitting services that provide at-home activities to keep parents occupied and give their adult children private and stress-free dating experiences.
Industry implications
What the Pandemic Adjusting trend means for industry
Where the trend changes the playbookFor
Logistics
As the pandemic has led to sudden moves, logistics businesses can take advantage of providing cost-effective and efficient moving services to students and young adults faced with sudden transitions.
For
Dating
Brands can capitalize on the at-home date market and provide creative and innovative solutions that assist young adults with navigating the twists and turns of dating amidst difficult living arrangements.
For
Real Estate
Amidst the pandemic, many are facing difficult economic times, and real estate businesses can provide cost-effective and safe housing solutions that ease the burden of sudden living arrangements caused by the pandemic.
Workshop question
How can your brand identify and address specific pain points for your consumer?
Trend signals
Trend signals for Pandemic Adjusting
Trend score 2.9 out of 10, from popularity 48%, activity 30%, freshness 9%.
Popularity48%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pandemic Adjusting trend
4 featured examples from Mar 18 to Oct 28, 2020CategoryMarketing
Breakup-Supporting Moving Expense Promotions
BABE Wine and Bumble are Covering Breakup Moving Cost
Potential for disruption in the moving industry by offering breakup special packages and incentivizing moving services through promotions and collaborations
CategorySocial Good
Free Student Self-Storages
U-Haul is Helping Students Affected by COVID-19 With Free Self-Storage
U-Haul's free student self-storage program could potentially disrupt the storage industry by attracting new customers and increasing competition.
CategoryMarketing
Adult Child Moving Promotions
Yelp is Giving Parents $2,000 to Help "Re-Empty their Nest"
The relocation services industry can leverage the trend of moving cost assistance to develop innovative solutions that make moving more affordable and accessible for individuals a…
CategoryMarketing
Gum-Brand Parent Babysitting Ads
ORBIT Gum is Helping Those Living At-Home Date Without Mom & Dad
Disruptive innovation opportunity: Integrate features or services that specifically address the challenges faced by individuals living at home with parents in the dating app indus…
