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Gum-Brand Parent Babysitting Ads

ORBIT Gum is Helping Those Living At-Home Date Without Mom & Dad

— October 28, 2020 — Marketing
With over half of young people living at home with a parent (a figure that increased over the pandemic, with many moving back home to save money), many are finding it difficult to date. ORBIT gum is helping these folks by "babysitting" their parents with the ORBIT Parent Sitter Pack — "a perfectly curated package of at-home activities to keep nosy parents out of your love life."

"From eggplant emojis to late-night 'U Up?' texts, daters have enough to stress about when it comes to navigating the dirty world of dating," said Sally Tran, senior brand manager, ORBIT Gum. "With so many young adults moving back home, it adds a whole new layer of difficulty to landing those seemingly elusive, clean dates. That's why ORBIT is doing what we can to give our fans everything they need to navigate the twists and turns of dating in 2020."

The ORBIT Parent Sitter Pack includes plant deliveries, subscriptions to cooking classes, and even streaming services to keep parents occupied and give the "adult children" time to date in peace. From now until November 2nd, fans can tweet @OrbitGum explaining why they need a parent sitter for their next date using #OrbitParentSitter and #Sweepstakes for a chance to win the ORBIT Parent Sitter Pack.

Image Credit: ORBIT