Wrigley introduced the first Orbit soft chews in 2017 and since then, the format has become a fan favorite. Now, the Orbit White lineup is expanding with an all-new Sweet Mint variety that's as flavorful as it is functional for freshening breath and whitening teeth. The smile-boosting, confidence-enhancing soft chew gum boasts a flavor that's already familiar to fans of the brand, and now they can experience it with a crunchy exterior, a chewy center and benefits to support a fresher-feeling mouth and a brighter smile.
Functional chewing gums, infused with purposeful ingredients to offer more than just a burst of flavor and freshness, have gained popularity as people seek convenient ways to incorporate added benefits into their daily lives.
Why This Trend Is Growing
- Functional Chewing Gums
- Infused with purposeful ingredients to offer more than just a burst of flavor and freshness.
- Orbit Soft Chews
- Expanding lineup with an all-new Sweet Mint variety that freshens breath and whitens teeth.
- Convenient Benefits
- People seeking convenient ways to incorporate added benefits into their daily lives.
Industries Being Reshaped
- Oral Care
- Expanding oral care products that offer functional benefits beyond traditional chewing gums.
- Confectionery
- Innovation in the confectionery industry with soft chew gums that provide both flavor and functional benefits.
- Personal Care
- Expanding personal care products to include convenient functional chewing gums that cater to consumers' needs.
