Yelp is Giving Parents $2,000 to Help "Re-Empty their Nest"
Grace Mahas — October 21, 2020 — Marketing
References: reemptythenest
The global pandemic prompted many individuals to move back in with their parents–either to save money or due to closures of college campuses. To help these "adult children" get back out there on their own and to give parents back their space, Yelp is offering to pay $2,000 worth of moving costs in order to help "Re-Empty the Nest."
As part of the Re-Empty the Nest fund, Yelp will award select users a $2,000 gift card that can be used at their discretion: "to cover moving expenses, cleaning services related to the move, or other pros to make the transition easier, like a handyman, landscaper, or plumber." Hopeful recipients can enter to win the fund online by telling Yelp they you want to re-empty their nest or why they’re ready to leave the nest.
As part of the Re-Empty the Nest fund, Yelp will award select users a $2,000 gift card that can be used at their discretion: "to cover moving expenses, cleaning services related to the move, or other pros to make the transition easier, like a handyman, landscaper, or plumber." Hopeful recipients can enter to win the fund online by telling Yelp they you want to re-empty their nest or why they’re ready to leave the nest.
Trend Themes
1. Moving Cost Assistance - The trend of companies offering financial assistance for moving costs presents opportunities for disruptive innovation in the relocation industry.
2. Transition Services - The trend of providing services like cleaning, handyman work, and landscaping to ease the moving transition opens up possibilities for disruptive innovation in the home services industry.
3. Returning to Independence - The trend of adult children moving back out on their own after living with their parents during the pandemic creates opportunities for disruptive innovation in the rental housing market.
Industry Implications
1. Relocation Services - The relocation services industry can leverage the trend of moving cost assistance to develop innovative solutions that make moving more affordable and accessible for individuals and families.
2. Home Services - The home services industry can explore the trend of providing additional transition services to create disruptive innovations that simplify and enhance the moving process for customers.
3. Rental Housing - The rental housing industry can capitalize on the trend of adult children returning to independence by developing innovative rental options and tailored services that cater to this specific market segment.
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