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SleepJunkie Will Pay Fans $1,500 to Go Camping for its New Study

— August 5, 2021 — Marketing
SleepJunkie, the renowned source for "sleep tips and mattress reviews," recently launched a new contest that will pay fans $1,500 to go camping. The purpose of the new contest is to discover "How do I get the best night's sleep?", specifically when sleeping outside.

SleepJunkie is in search of a family of four to go on a three-night camping trip and to give feedback on how spending the night outdoors affected their sleep. The winner will spend three nights at an all-expenses-paid camping site of their choice as well as receive $1,500 at the end of the study.

To apply, families must go online and submit a headshot and a link to a 60-second introduction video that explains why they are best suited for the position.

Image Credit: SleepJunkie

Trend Themes

  1. Outdoor Sleep Research — Businesses can explore opportunities in conducting research on optimal sleep when outdoors.
  2. Sleep Tourism — Businesses in the tourism industry can benefit from offering sleep-related experiences to their guests.
  3. Collaborative Marketing — Businesses can leverage collaborative marketing by partnering with companies in different industries to create unique marketing opportunities.

Industry Implications

  1. Outdoor Recreation — Companies in the outdoor recreation industry can optimize their products and services to cater to the sleep needs of their customers.
  2. Hospitality — The hospitality industry can incorporate unique sleep experiences into their offerings to differentiate themselves in the market.
  3. Marketing — Marketing firms can explore collaboration opportunities with companies outside of their industry to create unique campaigns that attract new customers.
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