Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vinegar
Beverage
Drinking vinegars with varying flavors and benefits are increasingly popular.
3.9
Trend score
Trend
What is the Vinegar Beverage trend?
Vinegar Beverage: Beverage brands are releasing drinking vinegars that come in a range of flavors, or that provide enhanced benefits. Everything from collagen-infused vinegars to sweet and savory flavors are now available to consume straight or mixed into other beverages.
Insight
The consumer insight behind the Vinegar Beverage trend
Consumers are increasingly prioritizing natural health where they can, particularly as more lean away from ingredients that they consider harsh or having "too many chemicals." Consumers are now more informed on the various ingredients that go in their topical or ingestible products, and are more discerning about what they use.
Trend themes
Themes within the Vinegar Beverage trend
Three behaviours holding the trend together01
Drinking Vinegars
Beverage brands are releasing drinking vinegars that come in a range of flavors and enhanced benefits.
02
Better-For-You Probiotic Beverages
Consumers are prioritizing natural health and seeking out better-for-you, probiotic beverages.
03
Low-Sugar Gut Health Beverages
Brands are launching low-sugar beverages for gut health that contain prebiotics and probiotics.
Industry implications
What the Vinegar Beverage trend means for industry
Where the trend changes the playbookFor
Beverage Industry
New and established beverage brands can benefit from releasing drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages.
For
Health and Wellness Industry
Health and wellness professionals can promote drinking vinegars, low-sugar gut health beverages, and better-for-you probiotic beverages as a natural and healthy way to support gut health and overall wellness.
For
Fitness Industry
Fitness professionals can recommend low-sugar gut health beverages to clients as a way to replenish electrolytes and improve endurance performance.
Workshop question
How can your brand prioritize and highlight natural ingredients?
Trend signals
Trend signals for Vinegar Beverage
Trend score 3.9 out of 10, from popularity 56%, activity 49%, freshness 12%.
Popularity56%
Activity49%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vinegar Beverage trend
5 featured examples from Oct 25, 2020 to May 20, 2022CategoryLifestyle
ACV Hydration Sachets
The Apple Cider Vinegar-Infused Hydration Sticks Replenish Electrolytes
The use of natural ingredients such as Apple Cider Vinegar presents an opportunity for the sports drink industry to differentiate themselves and appeal to a health-conscious marke…
CategoryLifestyle
Better-For-You Prebiotic Sodas
VINA Was Formulated to Strengthen Your Brain-Gut Connection
As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products.
CategoryLifestyle
Uplifting Probiotic Drinks
Sunny Culture's Water Kefir Supports the Gut-Brain Connection
The rise of gut-health-focused offerings and demand for natural ingredients present opportunities for beverage companies to innovate in the probiotic drink space.
CategoryLifestyle
Delicious Premium Living Vinegars
Acid League Boasts a Variety of Unique, One-of-a-kind Flavors
Cater to the elevated palates of gastronomy enthusiasts with premium and unique products like Acid League's Living Vinegars.
CategoryLifestyle
Apple Cider Vinegar Sodas
Hip Pop's Low-Sugar Gut Health Drinks are Rich in Probiotics
Beverage companies can capitalize on Hip Pop's product innovation to offer flavorful, low-sugar drinks with functional benefits to health-conscious consumers.
