The Apple Cider Vinegar-Infused Hydration Sticks Replenish Electrolytes
Laura McQuarrie — June 29, 2021 — Lifestyle
References: essentialelementsnutrition & prnewswire
Essential Elements Nutrition's Apple Cider Vinegar-Infused Hydration Sticks were created to replenish electrolytes and help to provide immune support in refreshingly fruity flavors. According to the brand, "each stick contains Apple Cider Vinegar with naturally-occurring electrolytes that – milliliter per milliliter – perform as well as a commercial sport drink for endurance activity performance."
The Apple Cider Vinegar-Infused Hydration Sticks boast zero sugar and the product sets itself apart from many other sports drinks on the market that are loaded with sugar to mask the salty taste of electrolytes. The brand's Blue Raspberry Lemonade, Watermelon Cucumber and Yuzu Lime flavors are useful for quickly replenishing the body after a variety of exercises, sweating or simply being out in the heat.
The Apple Cider Vinegar-Infused Hydration Sticks boast zero sugar and the product sets itself apart from many other sports drinks on the market that are loaded with sugar to mask the salty taste of electrolytes. The brand's Blue Raspberry Lemonade, Watermelon Cucumber and Yuzu Lime flavors are useful for quickly replenishing the body after a variety of exercises, sweating or simply being out in the heat.
Trend Themes
1. Natural Electrolyte Replenishment - The use of Apple Cider Vinegar in hydration sachets to naturally replenish electrolytes provides an opportunity for disruptively innovating the sports drink industry.
2. Zero Sugar Sports Drinks - The introduction of sports drinks with zero sugar that use fruit flavors instead to make the drink more palatable presents an opportunity for the sports drink industry to cater to health-conscious consumers.
3. Functional Hydration Sticks - The creation of hydration sachets that provide more than just hydration by including immune support also allows for an opportunity to effectively cater to consumers looking for functional hydration products.
Industry Implications
1. Sports Drinks - The use of natural ingredients such as Apple Cider Vinegar presents an opportunity for the sports drink industry to differentiate themselves and appeal to a health-conscious market.
2. Health Supplements - Hydration sachets containing beneficial ingredients like Apple Cider Vinegar and immune support creates an opportunity for disruptive innovation in the health supplement market.
3. Fitness & Wellness - Functional hydration products that cater to health-conscious consumers present an opportunity for the fitness and wellness industry to expand their consumer base and offer more than just gym equipment and classes.
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