Her by Alikay Includes Four Products for Everyday Care
Michael Hemsworth — July 21, 2021 — Marketing
References: alikaynaturals & drugstorenews
The Her by Alikay intimate product range has been launched by the brand to expand its reach beyond haircare and offer female consumers with a number of ways to manage their everyday wellness. The vaginal care products are characterized by the natural ingredients in the mix, which are all pH-balanced and perfect for a range of uses. The products include the Her Foaming Feminine Wash, the Her Foaming Feminine Wash Sensitive, the Her Feminine Refreshing Spray and the Her Feminine Refreshing Spray Sensitive.
Alikay Naturals Founder Rochelle Graham-Campbell spoke on the new Her by Alikay intimate product range saying, "Wellness is a lifestyle — not a trend. The Her by Alikay collection empowers women to change the narrative around feminine care and women's health. Her is how we offer women an effective, natural and safe solution for their most precious parts.”
Alikay Naturals Founder Rochelle Graham-Campbell spoke on the new Her by Alikay intimate product range saying, "Wellness is a lifestyle — not a trend. The Her by Alikay collection empowers women to change the narrative around feminine care and women's health. Her is how we offer women an effective, natural and safe solution for their most precious parts.”
Trend Themes
1. Natural Intimate Care Products - Opportunity to disrupt the traditional market of artificial and fragranced intimate care products by offering natural and pH-balanced alternatives.
2. Female Wellness Products - Disruptive innovation opportunity to expand product offerings beyond haircare into female wellness, providing consumers with natural and safe alternatives for everyday use.
3. Empowerment Marketing - An opportunity to use empowering messaging and branding in marketing campaigns to challenge traditional taboos surrounding feminine care and promote female wellness.
Industry Implications
1. Intimate Care Industry - Disruptive innovation opportunity to offer natural and pH-balanced alternatives in the intimate care industry, challenging conventional artificial and fragranced products.
2. Health and Beauty Industry - Opportunity to expand product offerings in the Health and Beauty industry into female wellness, promoting natural and safe alternatives for everyday use.
3. Marketing and Advertising Industry - Disruptive innovation opportunity to use empowering messaging and branding in marketing campaigns for female wellness products to promote a shift in traditional taboos surrounding feminine care.
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