The Exsens Intime Care Range Now Features the Balance Cleanser
Michael Hemsworth — September 18, 2020 — Marketing
References: exsens-usa & drugstorenews
The Exsens Intime Care line has been expanded by the France-based brand to help offer consumers a way to support their intimate cleansing routine. The product range now includes the aloe vera-based Balance cleansing gel that will wash away odor as it provides effective support for the skin. The collection of products also includes the Fresh foaming cleanser that can be used on a daily basis.
Exsens North American Brand Manager Rebecca Pinette-Dorin spoke on the new Exsens Intime Care product saying, "Intimate hygiene is important to help maintain a healthy pH but also to remind us that our privates need care and attention as well. For the longest time, all of the available cleansers were too harsh, killing off delicate vaginal flora along with odor-causing bacteria, and frankly doing more harm than good. New options were needed. Since its launch, Intime Fresh has become a daily part of my self-care routine, and now I use Intime Balance whenever I’m travelling or at the gym.”
Exsens North American Brand Manager Rebecca Pinette-Dorin spoke on the new Exsens Intime Care product saying, "Intimate hygiene is important to help maintain a healthy pH but also to remind us that our privates need care and attention as well. For the longest time, all of the available cleansers were too harsh, killing off delicate vaginal flora along with odor-causing bacteria, and frankly doing more harm than good. New options were needed. Since its launch, Intime Fresh has become a daily part of my self-care routine, and now I use Intime Balance whenever I’m travelling or at the gym.”
Trend Themes
1. Natural Intimate Care - There is an opportunity to develop natural intimate care products that are gentle and effective for maintaining a healthy pH balance.
2. Aloe Vera-based Cleansers - The use of aloe vera in cleansers could be a disruptive innovation opportunity for the cosmetic industry due to its effectiveness in odor elimination and skin support.
3. Daily Use Cleansers - With the increasing demand for hygiene products, there is an opportunity for creating daily use cleansers that are gentle on the skin and effective in odor control.
Industry Implications
1. Cosmetics - The cosmetics industry can explore natural ingredients like aloe vera, as well as the development of daily use cleansers for intimate care.
2. Personal Care - The personal care industry can develop innovative solutions for maintaining a healthy pH balance and odor elimination in intimate areas.
3. Health and Wellness - The health and wellness industry can explore the use of natural and safe ingredients for intimate care products that promote self-care and hygiene.
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