Category
Business
Assisted Conversion
Trend cluster
Category
Psychedelic
Expansion
Researchers and entrepreneurs are exploring the benefits of magic mushrooms.
2.9
Trend score
Trend
What is the Psychedelic Expansion trend?
Psychedelic Expansion: Whether it is in the form of therapy, a branding technique, or a product/experience, companies are increasingly exploring the potential of magic mushrooms or truffles in the context of the contemporary market. These experiments are conducted legally and entrusted to the guidance of experienced professionals.
Insight
The consumer insight behind the Psychedelic Expansion trend
Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences.
Trend themes
Themes within the Psychedelic Expansion trend
Three behaviours holding the trend together01
Magic Mushroom Market
Magic mushrooms and truffles are becoming increasingly popular for use in therapy, branding, and products/experiences.
02
Demand for Unique and Daring Experiences
Contemporary consumers seek out ways to satisfy their growing curiosity and are creating a demand for increasingly adventurous experiences.
03
Legalization of Psychedelics
As the world becomes more accepting of magic mushrooms and truffles, legal opportunities arise for research and exploration of their medicinal benefits.
Industry implications
What the Psychedelic Expansion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food companies can offer unique and daring products that incorporate magic mushrooms and truffles, catering to the growing demand for adventurous experiences.
For
Wellness and Therapy
The legalization of psychedelics opens up opportunities for research into medical applications for magic mushrooms and truffles in the field of mental health and wellness.
For
Entertainment and Media
The portrayal of magic mushrooms and truffles in media, such as in The Goop Lab on Netflix, can bring awareness to their potential benefits and increase public interest.
Workshop question
How will your target consumer react to the legalization of this ingredient?
Trend signals
Trend signals for Psychedelic Expansion
Trend score 2.9 out of 10, from popularity 47%, activity 30%, freshness 9%.
Popularity47%
Activity30%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Psychedelic Expansion trend
4 featured examples from Jun 24, 2019 to Oct 29, 2020CategoryBusiness
Legally Harvested Magic Mushrooms
Numinus Wellness Inc. Breaks Ground in Canada with This Harvest
The pharmaceutical industry can leverage psychedelic substances for the development of new therapies and treatments for mental health conditions.
CategoryBusiness
Three-Day Digital Psychedelics Conferences
Synthesis is a Retreat, Harnessing Legal Truffles
The psychedelics industry can capitalize on the growing demand for legal and medically supervised experiences by hosting digital conferences and exploring innovative applications…
CategoryMarketing
Tie-Dyed Mushroom Sandwiches
Quiznos Released the New Magic Mushroom Melt in Denver
Fast food chains can create buzz and interest around their menu offerings by introducing limited-time, adventurous menu items that cater to consumers' desire for experiential dini…
CategoryPop Culture
Boundary-Pushing Wellness Shows
The Goop Lab on Netflix Invites Viewers to Explore Ideas with Goop
Offering alternative medicine solutions can disrupt the traditional healthcare industry and provide new therapeutic options for consumers.
