Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alt
Waste
Diaper waste is being dealt with in more sanitary and eco-friendly ways.
4.7
Trend score
Trend
What is the Alt Waste trend?
Alt Waste: Brands are giving consumers new options when it comes to making getting rid of diapers more convenient, sanitary and eco-friendly. These include everything from compostable diaper programs to waste bins that freeze their contents to reduce bacteria spread.
Insight
The consumer insight behind the Alt Waste trend
Consumers are trying to be more environmentally friendly now that they understand the risks of climate change, but convenience often takes precedence over eco-friendly purchase decisions. Brands that are able to combine the two in order to make people's lives easier while they're being more eco-conscious are especially appealing to consumers looking to save time.
Trend themes
Themes within the Alt Waste trend
Three behaviours holding the trend together01
Eco-Friendly Diaper Options
Brands are offering eco-friendly options for diaper waste disposal, such as compostable diaper programs, germ-freezing waste bins, and natural fiber biodegradable wipes.
02
Dirty Diaper Recycling
Companies are creating recycling networks for soiled diapers, such as Unicharm’s recycling network and technology to recover pulp fibers from used diapers.
03
Charitable or Socially Responsible Diapers
Companies are creating charitable or socially responsible models for diaper sales, such as the launch of Believe Diapers and its one-to-one model to address diaper need in the US.
Industry implications
What the Alt Waste trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Waste Management
Companies in waste management may consider investing in new technology like germ-freezing bins as more consumers and businesses prioritize eco-friendly waste disposal solutions.
For
Recycling
Companies in recycling may consider innovation in recycling diapers and other single-use items as more companies and consumers seek out eco-friendly disposal options.
For
Charitable or Socially Responsible Consumer Goods
Companies in consumer goods may consider implementing a one-to-one model or other charitable initiatives to address social issues like diaper need among low-income families.
Workshop question
How is your brand prioritizing convenient transitions to eco-conscious products/services for its customers?
Trend signals
Trend signals for Alt Waste
Trend score 4.7 out of 10, from popularity 72%, activity 59%, freshness 9%.
Popularity72%
Activity59%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Alt Waste trend
5 featured examples from Sep 17, 2020 to Feb 23, 2021CategoryArt & Design
Germ-Freezing Waste Bins
Petal Freezes Its Contents to Reduce Household Odors
This industry could develop more eco-friendly and sustainable waste disposal solutions for households, incorporating germ-freezing technology.
CategoryEco
One-for-One Eco Diapers
Believe Diapers Sets Itself Apart with a Charitable Model
Believe Diapers represents a new, philanthropic approach to the baby care industry by providing access to essential diaper needs for low income families.
CategoryEco
Premium Eco-Friendly Diapers
Joones Offers the 'Perfectly Transparent Diaper'
The baby care industry can explore ways to adopt innovative and sustainable solutions for eco-friendly diapers and overall product transparency.
CategoryEco
Dirty Diaper Recycling Networks
Unicharm Will Start Collecting and Recycling Disposable Diapers
The diaper recycling initiative by Unicharm Corp.
CategoryEco
Biodegradable Baby Wipes
Huggies Pure Biodegradable Wipes are Made with Natural Fibers
The baby care industry has an opportunity to meet growing consumer demand for eco-friendly and biodegradable options, such as Huggies Pure Biodegradable Wipes.
