This Valentine's Day, FOREO, the Swedish beauty-tech brand, is releasing its HIS & HIS gift set in recognition of the unfortunate heteronormativity of the holiday. The set includes two of FOREO's signature ISSA 2 silicon sonic toothbrushes, both in Cool Black, as well as all the necessary accouterments to share oral health with one's partner.
Far too often, people think of Valentine's Day as a holiday for relationships between men and women, and this is reflected in various global brands' marketing during February. According to Paul Peros, FOREO's CEO, "no other global brand has offered a same-sex gift set at the center of their Valentine's Day promotions, and that seemed long overdue." The HIS & HIS gift set is a great first step, and indeed FOREO is looking to offer similar promotions like HERS & HERS in the future.
The HIS & HIS gift set is available through FOREO's site now, and the packaged deal saves consumers more than 25 percent when compared to an individual purchase.