This Valentine's Day, FOREO, the Swedish beauty-tech brand, is releasing its HIS & HIS gift set in recognition of the unfortunate heteronormativity of the holiday. The set includes two of FOREO's signature ISSA 2 silicon sonic toothbrushes, both in Cool Black, as well as all the necessary accouterments to share oral health with one's partner.
Far too often, people think of Valentine's Day as a holiday for relationships between men and women, and this is reflected in various global brands' marketing during February. According to Paul Peros, FOREO's CEO, "no other global brand has offered a same-sex gift set at the center of their Valentine's Day promotions, and that seemed long overdue." The HIS & HIS gift set is a great first step, and indeed FOREO is looking to offer similar promotions like HERS & HERS in the future.
The HIS & HIS gift set is available through FOREO's site now, and the packaged deal saves consumers more than 25 percent when compared to an individual purchase.
What Makes This Trend Stand Out
- Same-sex Gift Sets
- Disruptive innovation opportunity: Create inclusive and diverse gift sets that cater to the LGBTQ+ market.
Sectors Adopting This
- Beauty-tech
- Disruptive innovation opportunity: Develop beauty-tech products and services that cater to a diverse range of customers.
