Summer's Eve recently added to its free-from Simply Summer's Eve feminine hygiene product collection, which is focused on providing intimate care solutions for cleansing, refreshing and pH-balancing. Consumers will find the brand's bestselling Liquid Cleansing Wash formula in the collection in a range of scents—like the new Lavender + Chamomile—made with botanical extracts. On the newest Summer's Eve products, Fragrance Development Expert Isabel Ryan notes: "we noticed a growing trend with millennials being attracted to scents that are inspired by nature and essential oils."
The other products in the Simply Summer's Eve collection include foaming washes and cleansing cloths, which are formulated to be hypoallergenic, gynecologist-tested and free from harsh chemicals, yet effective for removing odor-causing bacteria.
Knowing that consumers are looking for highly specialized skincare products with targeted benefits, cosmetic brands are launching intimate care collections for everyday wellness.